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| | Online Advertising Review - Free Online Advertising Review (Site not responding. Last check: 2007-11-06) |
 | | The TV commercial is generally considered the most effective mass-market advertising format and this is reflected by the high prices TV networks charge for commercial airtime during popular TV events. |
 | | More specifically, there are three generic objectives of advertisements : communicate information about a particular product, service, or brand (including announcing the existence of the produce, where to purchase it, and how to use it), persuade people to buy the product, and keep the organization in the public eye (called institutional advertising). |
 | | Generally, brand equity is a measure of the volume and homogeneity of, as well as positive and negative characteristics of, individual and cultural ideas associated with the product. |
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