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| | Amazon.com: Nike Culture : The Sign of the Swoosh (false): Books: Robert Goldman,Stephen Papson (Site not responding. Last check: 2007-11-03) |
 | | Swoosh : Unauthorized Story of Nike and the Men Who Played There, The by J. |
 | | We live in a cultural economy of signs and Nike's swoosh is currently the most recognizable brand icon in that economy. |
 | | swoosh sign, hailing process, athletic footwear industry, swoosh symbol, fl public sphere, totem group, swoosh logo, therapeutic ethos, commodity sign, celebrity athlete, personal transcendence, sign value, commodity chain, photographic style |
| www.amazon.com /exec/obidos/tg/detail/-/0761961488?v=glance (838 words) |
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