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| | gapingvoid: it takes two years |
 | | A standard ad campaign takes nine months to gestate (strategy meetings, research meetings, media meetings, creative meetings, production meetings, meetings, meetings, meetings...) is EXTREMELY expensive, and rarely connects with people on anything other than the most superficial and banal levels. |
 | | Do I take the risk now and watch the results for say 6 months (might not be a right timeframe) or do I do what I 'know' works because I believe in a 65 year old theory? |
 | | It may take Stormhoek 2 years to be an "idea-virus", or an established brand, but it takes a traditional french producer 20, 30, 40, or more years to become a brand. |
| www.gapingvoid.com /Moveable_Type/archives/001903.html (2006 words) |
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