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| | Discount Store News: Greatland lags behind Columbus discounters - Target's Greatland superstores, Columbus, Ohio |
 | | Since opening three Greatland stores in Columbus in October 1991, Target has succeeded in penetrating the market, drawing a majority of households in the metropolitan area into its stores, concludes a consumer research survey of shoppers in the Columbus market. |
 | | When preference for Target Greatland is compared to the choice of discount department stores for each product category, housewares, domestics and children's clothing are Target's strongest categories, each capturing an 18% to 20% share of preference among discount stores. |
 | | Boding well for Target, the rate of spending at Target Greatland is ahead of Kmart as well as the two supercenter chains--Big Bear Plus and Meijer. |
| www.findarticles.com /p/articles/mi_m3092/is_n7_v32/ai_13654274 (1437 words) |
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