Target audience - Factbites

Target audience - Factbites
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Topic: Target audience

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In the News (Fri 1 Jan 10)

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	Enhancing Education: Defining Audience & Goals
		It is important to note that the general audience for a program may be very different from the target audience for your educational outreach, and the way in which these two audiences use the program can vary significantly.
		Since the general audience and the target audience for your educational outreach may vary, the goals for overall series and for your educational outreach may vary as well.
		While you may decide to target more than one audience through different elements of your plan, you run the risk of overextending your limited resources.
	enhancinged.wgbh.org /process/goals.html (329 words)

	Audn Target Audience
		When an item is appropriate for more than one target audience, use the code for the primary target audience.
		The item is aimed at a particular audience and the nature of the presentation makes the item of little interest to another audience.
		The intellectual level of the audience for which the item is intended.
	www.oclc.org /bibformats/en/fixedfield/audn.shtm (441 words)

	Target-market Questions
		Doing this would enable you to target each specific audience, and to also use the various keyword phrases you want to target.
		How can we target that particular audience without deceiving them?
		It would be a whole lot easier to target those people looking to buy or rent homes in upstate New York (or London, England, or whatever) than the entire world.
	www.searchengineguide.com /whalen/2002/0808_jw1.html (1069 words)

	Audience theory - Wikipedia, the free encyclopedia
		Others, such as Ruth Mitchell and Mary Taylor have said writers and speakers actually can target their communication to address a real audience.
		With a specific focus on rhetoric, some, such as Walter Ong, have suggested that the audience is a construct made up by the rhetor and the rhetorical situation the text is addressing.
		Audience theory is an element of thinking that developed within academic Literary Theory and Cultural Studies.
	en.wikipedia.org /wiki/Audience_theory (193 words)

	Analyzing the Audience and Occasion
		The particular audience is composed of the people whom you expect will be exposed to your message (the target audience) and their characteristics.
		One easy way to do this in our class is to ask your audience specific questions about your topic so that you can get a better idea of your audience's interests of, knowledge on, and attitudes toward your topic.
		The minute a presenter starts to apologize and make excuses, he or she robs him or herself of credibility, and the audience prepares for a mediocre or average presentation.
	www.albany.edu /~neuage/audience.htm (883 words)

	Audience
		The intended audience of postcolonial writers is of particular interest, because the author's intent invariably is to affect and influence members of that target audience in a particular way--whether this is to rewrite history, claim history, encourage social reform, or create fiction in order to build self-worth.
		As historical books, their intended audiences are obviously historians, but a closer examination will reveal more intentions of the authors than simply documenting history--such as shaping a national morality.
		This is especially interesting because authors of literature, as well as historians and social reformers usually write with a particular audience in mind, and authors of both literature and history are extremely intertwined in postcolonial literature.
	www.wmich.edu /dialogues/themes/audience.html (1882 words)

	Choosing and Writing for an Audience by Steven Hale
		The real audience is anyone who reads or perceives the message; the intended audience is the target group that the message sender has in mind.
		An audience is anyone who reads, sees, or hears a message (a story or essay, a speech, a painting, and so on).
		The intended audience of an essay could be young, middle-aged, or old; male or female; politicians or voters; African-Americans or European-Americans or South Americans.
	www.gpc.edu /~shale/humanities/composition/handouts/audience.html (1091 words)

	Determine Your Audience
		If your audience is elementary level students, shorter pages with few activities on each page will be more "kid friendly" rather than a long list of activities on one page.
		The older the student or audience is, the more diversified your web activity can be on one page.
		Your audience will effect the design and content of your project.
	www.siec.k12.in.us /~west/online/steps2.htm (121 words)

	Scopophilia: The Morbid Urge of Peeping Tom
		The murderer is shown repeating the action of the audience: the passive voyeurism of watching a film depicting death.
		This is given by the clues of the echoey whistle heard and bright lights thrown on her (a continual visual motif for the watcher's target).
		The audience is encouraged to view him in a paradoxically sympathetic and sadistic manner.
	pages.emerson.edu /organizations/fas/latent_image/issues/1997-04/scopophilia.htm (1595 words)

	Packaging - Target Greatland
		In the initial stages of building a consumer brand, it's a good idea to be clear with your target audience about who you are and what you do -- especially if your competitors are already known and trusted brands
		Target's young brand of outdoor gear, GreatLand Outdoors, was sitting on the shelves next to the likes of Coleman.
		The distinctive logo and new design, which position GreatLand Outdoors as a high-quality/low-cost alternative to its shelf mates, have been implemented on more than 90 products.
	www.yamamoto-moss.com /portfolio/packaging/greatland.html (125 words)

	ADL Report: Growing Proliferation of Racist Video Games Target Youth on The Internet
		"As with most computer games, these games are being created primarily for a teenage audience.
		Several hate groups have invented new game levels and characters by taking advantage of a built-in feature of some commercially sold games that enables them to be modified - creating "mods," in the industry parlance - of the original games.
		The makers of this software allow the game to be altered and sold as long as certain preconditions are followed, and Genesis 3D takes no responsibility for any alterations to the game software.
	www.adl.org /PresRele/extremism_72/4042_72.asp (826 words)

	The New Yorker: The Talk of the Town
		"The special special book, the book with an audience of three—I don't know where it's gone." He went on to explain that two broad principles had governed selection of the treasure, which now numbers a hundred and six volumes.
		Their owner and curator, the narrow and amiable Botsford, who is eighty-four, was once an editor at this magazine, with an office just inside the anteroom where inbound, not-yet-published books, destined to be sent along to reviewers or cast aside, accrued in teetery stacks.
		The Botsford apartment occupies the upper floors of a handsome brownstone, which means that the elevator hall and the bookcase are part of the place, too.
	www.newyorker.com /talk/content?020617ta_talk_angell (718 words)

	008/22 (006/05) Books: Target audience
		A one-character alphabetic code describes the intellectual level of the target audience for which the material is intended.
		If the record has both reading grade level and interest age or interest grade level information present in the 521 (Target Audience Note) field, 008/22 is coded based on the interest age or interest grade information.
		When items with factual content are considered appropriate for more than one target audience, the code is recorded for the primary target audience.
	www.itsmarc.com /crs/Bib0380.htm (105 words)

	High-Tech Direct Marketing: Covente, Inc.
		The result is a top quality list/database that will optimize your teleprospecting productivity, maximize target audience coverage, and improve the results across all your high-tech direct marketing and sales efforts.
		Covente’s Target Market Services will pinpoint the companies that are most likely to buy your product or service.
		Validated List Development— developing a validated list of up-to-date information for your target market including contact names, titles, phone numbers, mailing addresses, and email addresses will improve the results of all your sales and marketing programs.
	www.covente.com /what/target_market_services.asp (570 words)

	Home Theater Forum - *** Official WAR OF THE WORLDS Review Thread
		Non-the-less, this is the summer and the target audience and IQ drops substantially over the Oscar-oriented serious stuff later in the year.
		They were everyman, certainly — a necessity of creating an audience surrogate — but they are also complex, flawed, and surprising.
		Everything being equal it was ultimately quite entertaining and the performances were between average to quite good (especially Cruise, who spanned stereotypical neglectful parent to overy concerned and overly protective -- not an altogether unrealistic arc given the circumstances).
	www.hometheaterforum.com /htforum/showthread.php?s=&goto=newpost&threadid=236919 (4239 words)

	DVD Review - Secondhand Lions
		A theatrical trailer, presented in anamorphic widescreen and 5.1 audio and seven TV spots highlight the advertising of the film, with the TV spots categorized according to their particular target audience or slant, like trumpeting critics’ endorsements.
		Any movie told with this much heart and so much goodwill toward its characters and audience demands our attention.
		Two scenes comprise the "Visual Effects Comparisons" section where top and bottom screens show how visual effects were added to create the illusion of being in a turn-of-the-century European port and amid hundreds of Foreign Legion soldiers.
	www.dvdreview.com /fullreviews/secondhand_lions.shtml (1056 words)

	Gainesville.com The Gainesville Sun Gainesville, Fla.
		The announcement was submitted by Virgil Renfroe, who teaches writing to college students and who, at 28, is in the demographic heart of the paper's target audience.
		But with gloomy financial forecasts and declines in circulation, some papers are starting to see participatory journalism as their hope for reconnecting with their audiences.
		In the Greensboro newsroom, more than a dozen reporters and editors are writing blogs, and many others are participating in video and audio feeds.
	www.gainesville.com /apps/pbcs.dll/article?AID=/20050704/ZNYT01/507040304 (1056 words)

	Park 88 :: Illinois' Strategic Commercial Park
		Paul Lehman, President of DeKalb Associates addresses the audience at the ground breaking ceremonies for Target Corporation's 1.5 million square foot logistics center at Park 88.
		Target to build $110 million distribution center in Illinois
		State lures Target facility and its 500 jobs to DeKalb
	www.park88illinois.com (62 words)

	Planning an effective Christian website - the two first questions: target audience and purpose
		A guide to evaluating your audience, by an experienced web-evangelist and communicator, who administers her church site and several outreach sites including Get Real Diet.
		First, it makes the concept of audience analysis more concrete if you think about it in terms of a single person.
		Without having a clear vision of your audience and your purpose, your Internet ministry, regardless of its technical perfection, will fail to see the results you desire.
	guide.gospelcom.net /resources/starting.php (62 words)

	textfull
		If you are in a big college town (MGM's preferred target audience) and want to do this there, please let me know.
		Three of the four REM guys showed up, mainly to speak, but then they pulled out their acoustic guitars and mandolin two play a couple of songs before turning over the mic back to Gere.
		While in Rwanda they were able to travel, film the various locations and meet many of the people who took refuge at the Milles Collines hotel, including Odette Nyrimilimo, her husband Jean Baptiste Gacacere, and various members of Paulâs family.
	www.omidyar.net /group/issues-soc/news/21/textfull (20448 words)

	Museums and the Web 2000 Cleary, Impact of Subjective Issues on Usability of a Localized Web Site
		Access devices and content must also be suitable for all members of each target audience.
		One recurring theme of this study is that the usability of a site targeting diverse culture groups depends to a great extent on flexibility.
		Quite aside from linguistic considerations, the siteís structure must be transparent for users from all culture groups, regardless of their inherent expectations.
	www.archimuse.com /mw2000/papers/cleary/cleary.html (4864 words)

	Advanced-television.com's news Archive August 31st - Sept 3rd 2004
		The broadcaster announced earlier this year it would pour an extra £36m a year into its digital strategy and set a new target of making £150m a year from advertising on the channels by 2005.
		It has ITV2 and is preparing to launch ITV3 shortly, but the growth in multi-channel television is one of the key reasons it is struggling to maintain audience share.
		Barb, which is funded by the BBC, ITV, Channel 4, Five, BSkyB and the Institute of Practitioners in Advertising measures the viewing of a panel of around 5,000 viewers automatically via a black box under their TV.
	www.advanced-television.com /2004/news_archive_2004/Aug31_Sep3.htm (7613 words)

	AGB Nielsen Media Research - Section View
		Unit of audience volume, which is based on the percentage of the target audience population that has viewed a transmission across a unit interval (usually minute by minute audience, but some TAM systems base their GRP estimates on the second by second audience).
		The final sample yielding audience measurement data on a given day after polling and validation: It is equal to the in production sample less households that were not successfully polled and households that were successfully polled, but rejected during validation for technical or behavioural reasons.
		For single audience measures, the effective sample will always be lower than the actual sample on the basis that, the greater the variability of panel weights within the selected sample/sub-sample, the lower the effective sample size.
	www.agbgroup.com /glossary/glossaryQ2.asp?type=section&jump=D (10862 words)

	HACCP_resources_text.htm
		Language: English Publication Date: n/a Target Audience: Chefs, kitchen managers, foodservice Description: Track food products and spot potential hazards from the time they enter the door until they are served to the consumer.
		Language: English Publication Date: 1997 Target Audience: Foodservice Description: This module covers the seven principles of HACCP and illustrates the steps involved in setting up a HACCP system for a foodservice establishment.
		Language: English Publication Date: Jan. 1998, 4th edition Target Audience: Foodservice Description: This manual is geared toward the foodservice administrator.
	www.foodservice.com /food_safety/HACCP_resources_text.htm (10862 words)

	Concept testing market research :: Stockhammer Design, LLC
		Prior to detailing what you want for your company's logo for a graphic design consultant, you will need to conduct concept testing market research to identify and better understand your target audience, including their current levels of knowledge, attitudes, motivations and information needs.
		If in doubt, conduct concept testing market researhc and test your image with your target audience.
		Be sure to include the following information in the brief: Purpose; Background; Target Audience; Objectives; Tasks; Special Considerations; Type of Logo Output Formats; Budget; and Timeline.
	www.stockhammerdesign.com /20-concept-testing-market-research.html (10862 words)

	Roswell: Crashdown (News and Information)
		Roswell has made #1 in it's Target Audience this week and is climbing the ranks of a new demographic (see below).
		All New Zealanders 18-39 (TV 2 Target - Potential Audience: 1,218,000) This Wk Show Channel %
		All New Zealanders 18 - 49 (TV 3 Target - Potential Audience: 1,714,000) This Wk Show Channel %
	www.crashdown.com /news/0102/1828.shtml (10862 words)

	Bambooweb: Propaganda
		Bandwagon: Bandwagon and inevitable-victory appeals attempt to persuade the target audience to take the course of action that "everyone else is taking".
		Obtain disapproval: This technique is used to persuade a target audience to disapprove of an action or idea by suggesting that the idea is popular with groups hated, feared, or held in contempt by the target audience.
		This technique is used to convince the audience that a program is an expression of an irresistible mass movement and that it is in their best interest to join.
	www.bambooweb.com /articles/p/r/Propaganda.html (3706 words)

	HACCP_resources_text.htm
		Format: Book Language: English Publication Date: 1995 Target Audience: Food processing managers and Regulatory Officials Description: This book presents the latest information on the HACCP concept and gives practical examples of its implementation at all stages of food production and processing from the farm to the consumer.
		Author: Fadi M. Aramouni, Elizabeth Boyle Format: Report Language: English Publication Date: 1994 Target Audience: Small and medium-sized meat processors Description: This project was undertaken because of concerns about HACCP issues facing small and medium-sized meat processing plants.
		Format: Manual, 512 pages Language: English Publication Date: June 1998 Target Audience: Individuals responsible for HACCP; regulators, food industry Description: Sections include history of HACCP and reasons to implement HACCP plans, establishing and operating a HACCP system.
	www.foodservice.com /food_safety/HACCP_resources_text.htm (6914 words)

	Radio Ireland
		Radio Ireland, which begin broadcasting on March 17th, have stated that their core target audience will be 25-44 adults.
		When the Radio Ireland target audiences 25 - 44 yrs is isolated and split into its two component groups 25 - 34 and 35 - 44 it becomes evident that these are two specific and quite different audiences.
		However, if there are vulnerable areas here (within the Radio Ireland target group) they must be the older 2FM listeners (16%, 35 - 44 year olds) due to its specific targeting of younger audiences and the younger Radio 1 audience (11%, 25 - 34 year olds) given its older profile.
	www.medialive.ie /Comment/radio.html (6914 words)

	Brand Definition. Define Brand. What is Brand?
		The brand value reflects how a product's name, or company name, is perceived by the marketplace, whether that is a target audience for a product or the marketplace in general (clearly these can have different meanings and therefore different values).
		It is important to understand the meaning and the value of the brand (for each target audience) in order to develop an effective marketing mix, for each target audience.
		The value of the brand for a web-based company may have heightened importance due to the intangible nature of the web.
	www.learnthat.com /define/view.asp?id=279 (180 words)

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In the News (Fri 1 Jan 10)