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| | MIS Quarterly: 27:3, Venkatesh et al. Article (Site not responding. Last check: 2007-11-07) |
 | | In this paper, we (1) review user acceptance literature and discuss eight prominent models, (2) empirically compare the eight models and their extensions, (3) formulate a unified theory that integrates elements across the eight models, and (4) empirically validate the unified model. |
 | | The eight models reviewed are the theory of reasoned action, the technology acceptance model, a motivational model, the theory of planned behavior, a model combining the technology acceptance model and the theory of planned behavior, a model of PC utilization, innovation diffusion theory, and social cognitive theory. |
 | | UTAUT thus provides a useful tool for managers needing to assess the likelihood of success for new technology introductions and helps them understand the drivers of acceptance in order to proactively design interventions (including training, marketing, etc.) targeted at populations of users that may be less inclined to adopt and use new systems. |
| www.misq.org /archivist/vol/no27/Issue3/Venki.html (307 words) |
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