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| | Teen Idol |
 | | Moreover, teen girls generally treat shopping as a social event, an opportunity to congregate around malls, not order forms. |
 | | Currently, teens spend about $109 billion annually, and, according to Kahn, influence another $200 billion in family spending. |
 | | The author's 16-year-old niece, for instance, was less aware of backorders than of Delia's "super-nice" operators-in itself, a memorable contrast to a typical retail experience, in which teenage girls are often treated like recent parolees. |
| directmag.com /mag/marketing_teen_idol/index.html (1929 words) |
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