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Business Objects Customers: Telecom Italia Mobile |
 | | TIM's family plan and prepaid tariff initiative, and its constantly updated interactive services, have proved to be winning business decisions. |
 | | TIM is now able to analyze sales volumes by measuring the profitability of the various retail outlets, middlemen, and individual products. |
 | | With the data warehouse sales project near completion, TIM is considering two additional possibilities-first, to make geo-marketing elements part of the analysis parameters (for example, having information on population density, socio-demographic profiles, and locations of individual retail outlets) and second, to involve Business Objects on a global level to speed up data access. |
| www.businessobjects.com /company/customers/spotlight/tim.asp (826 words) |
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