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 | | Televangelism, riding on the backs of religious movements, persuasion theory, and critical theory, caught the attention of the national media, and social science once again turned its attention to the role of religion in the media. |
 | | For the purposes of this study, televangelism is defined as "the exclusive use of television or cable television for the transmission of the gospel by a television evangelist" (Schmidt and Kess, 1986, p. |
 | | A second forerunner of televangelism was Reverend Billy Graham, whose Hour of Decision began on radio but later switched to television. |
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