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Programming |
 | | From this view, ultimately, television programming is a historically developed, changing cultural system for circulating and transforming meaning and value--a system collectively shared and supported by television producers, distributors, and users, who sub-scribe to and bend its priorities through their participation. |
 | | Programming, then, is a process for imbuing public value which--advertisers, celebrities, government officials, cultural monitors, and program producers all hope--can be traded in later for cash or the political power to continue their specific forms of program production and distribution. |
 | | Programming had to conform respectively, to the dramatic expectations and financial investments provided by advertisers, to the ideological goals and prescriptions of government bureaucracies, or to the standards of cultural guardians and tutors. |
| www.museum.tv /archives/etv/P/htmlP/programming/programming.htm (5638 words) |
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