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Topic: Television advertising

In the News (Sun 17 Feb 19)

  Texas Advertising @ The University of Texas at Austin
An advertising rate charged to a local advertiser, typically a retailer, by local media and publications, as distinguished from a national rate that is charged to a national advertiser, typically a manufacturer.
Advertising with a central focus on public welfare, and is generally sponsored by a non-profit institution, civic group, religious organization, trade association, or political group.
A method of advertising research in which a study is conducted on the relationship between a viewer's pupil dilation and the interest factor of visual stimuli.
advertising.utexas.edu /research/terms   (9745 words)

 Television Advertising For Law Firms | Law Firm Advertising | Advertising For Law Firms (via CobWeb/3.1 ...   (Site not responding. Last check: 2007-11-06)
Law firm advertising uses television advertising for law firms because it is easily accessible, affordable and wide reaching, and most importantly because it combines audio and visual.
The advertisement you have created should be a correct representation of your law firm, and only then the television advertising for law firm will prove worthwhile.
Television advertising for law firms is useful for building up a public image of the law firm and for managing it.
www.attorneycafe.com.cob-web.org:8888 /advertising-for-law-firms.php   (1004 words)

 Presidential television advertising and public policy priorities, 1952-2000 Communication Studies - Find Articles   (Site not responding. Last check: 2007-11-06)
In her historical account of presidential advertising Jamieson (1996) concluded that political television advertising is the major means by which candidates communicate with voters.
One indication of the importance candidates place on television advertising is the amount of money spend on advertising: West (1997) indicated that television advertising has become the largest single expenditure in a presidential campaign.
This study will focus on presidential television advertising from the last 13 elections (1952-2000) to determine how the issues addressed in candidates' advertising relate to the issues that are most important to the public.
www.findarticles.com /p/articles/mi_qa3669/is_200210/ai_n9146302   (821 words)

 Television Advertising
Television can be an expensive proposition when you consider everything that goes into producing one.
This means the property owner must agree to having a film crew traipsing over their property for the better part of the day; kids and dogs doing what kids and dogs do, and then the landscaping must be in top form.
This mix captures the attention of homeowners watching television that are deluged by slick car ads, prescription drug commercials and high production industrial commercials that numb the brain after a while.
www.yes-marketing.com /marketing_programs/television/video_index.html   (357 words)

 Advertising on Television   (Site not responding. Last check: 2007-11-06)
TELEVISION ADVERTISING: PROLOGUE: A dazzling documentary on the way that television has affected the marketplace for advertisers and sellers, and the manner in which the viewer has been affected.
Providing concrete examples from television ads dating from the 1950's to the end of the 1960's, the film explains how the medium has evolved, and the manner in which messages are much more sophisticated and, thus, far more effective.
Ironically, the reason that television became the main outlet of advertising is closely related to the way in which it had become the major source of news as well.
www.televisiontoys.com /adcomm1.htm   (800 words)

 Television Advertising Leads to Unhealthy Habits in Children, Says APA Task Force
WASHINGTON – Research shows that children under the age of eight are unable to critically comprehend televised advertising messages and are prone to accept advertiser messages as truthful, accurate and unbiased.
The six-member team of psychologists with expertise in child development, cognitive psychology and social psychology found that children under the age of eight lack the cognitive development to understand the persuasive intent of television advertising and are uniquely susceptible to advertising’s influence.
Ensure that disclosures and disclaimers in advertising directed to children are conveyed in language clearly comprehensible to the intended audience (e.g., use “You have to put it together” rather than “some assembly required”).
www.apa.org /releases/childrenads.html   (920 words)

 ImOn.comTV TECHNOLOGY WILL CHANGE TELEVISION ADVERTISING FOREVER   (Site not responding. Last check: 2007-11-06)
With ImOn.comTV, advertisers and their agencies can create commercials that provide direct links to web sites that are integrated within the video stream, ushering in a new era in measuring advertising's effectiveness.
"Advertisers will be able to immediately measure the effectiveness of their advertising by tracking the number of individuals who click onto the web sites linked to the video.
The company's objective is to deliver Internet television to anyone and everyone who wants to communicate, entertain, inform, educate or market in a new way for a new era of interactive communications.
www.imaginon.com /pressrel/p1999/advertising.html   (697 words)

 Television - Wikipedia, the free encyclopedia
The origins of what would become today's television system can be traced back as far as the discovery of the photoconductivity of the element selenium by Willoughby Smith in 1873 and the invention of the scanning disk by Paul Nipkow in 1884.
Paralleling television's growing primacy in family life and society, an increasingly vocal chorus of legislators, scientists and parents are raising objections to the uncritical acceptance of the medium.
In other words, the more the child watched television, the less likely he or she was to finish school and enroll in a university.
en.wikipedia.org /wiki/Television   (3250 words)

 TV advertising for national, regional and local
America's leader in regional and local TV advertising, support for national cable TV networks, affiliate and broadcast TV advertising, spot cable, interactive communications including the internet, unwired broadcast, political TV advertising, plus, specialized media buying for every need as well as media research.
TELEVISION'S immense programming variety and vast audience makes it easy to target your market and reach new customers and prospects with cable and broadcast TV advertising, spot cable advertising, regional cable and TV advertising, including national cable and television advertising.
They're obligated to sell cable advertising at the highest rate and control the cable market as much as possible for their parent companies.
www.ctvmedia.com   (212 words)

 Advertising - Black Sheep Television
Television stations and cable companies need to sell 'inventory', often air time on programs or stations which are not selling well.
For example, midday advertising when most people are at work, on the Home and Garden network might be a real bargain if you sell picnic tables as you would reach a lot of stay at home folks, but may not be a good deal if you sell office supplies.
The advertising industry recommends as a rule-of-thumb that you place 1/3 of your advertising budget in tv.
blacksheeptelevision.com /pages/advertising.shtml   (497 words)

 CW34: Television Advertising by the Numbers   (Site not responding. Last check: 2007-11-06)
However, depending on the type of business you are advertising, it may be better to diversify your advertising budget among several types of media, which target difference types of potential customers.
The cost of advertising depends a lot on what time of the year your messages will air and how many people you need to reach.
Advertisers can request that a we provide information on how often the average viewer will see and hear their commercial.
upn34.com /advertising/local_story_263213315.html   (857 words)

 The ROI of Television Advertising   (Site not responding. Last check: 2007-11-06)
This advertising success cannot be achieved by slapping a URL onto a television ad or scrolling an 800 number along the bottom of the screen.
As with other television advertisers, these spots work when they combine the power television wields over every other advertising medium to create an emotional connection with the accountability of a call to action.
Television stands alone in its ability to tell a story, providing your best chance to show your audience that you understand the emotion that drives them.
chiefmarketer.com /crm_loop/roi-television-062806   (989 words)

 TelevisionAdvertising.com - Frequently-Asked Questions
The viewer calls the advertiser and he or she takes it from there.
In general, though, the principles of construction that I use to build commercials for local business people are similar to those that national "direct response" advertisers use to create their commercials.
If you actually do have great ideas for advertising or entertainment then you are going to have to get a job in the industry before anyone will take you seriously.
televisionadvertising.com /faq.htm   (1293 words)

 Temptation-free television for children?
The Television without Frontiers directive, adopted on October 3, 1989 and modified in 1997, was designed to standardize the legal framework for television networks in the European Union.
Children’s exposure to television advertising is hardly a new debate.
Erling Bjürstrom, a communications professor whose research was used to draft the law, says that children under 10 are incapable of telling the difference between a commercial and a programme, and cannot understand the purpose of a commercial until the age of 12.
www.unesco.org /courier/2001_09/uk/medias.htm   (1427 words)

 Advertising - Wikipedia, the free encyclopedia
Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives.
Public interest groups are increasingly suggesting that access to the mental space targeted by advertisers should be taxed, in that at the present moment that space is being freely taken advantage of by advertisers with no compensation paid to the members of the public who are thus being intruded upon.
Advertisers, advertising agencies and the media agree on a code of advertising standards that they attempt to uphold.
en.wikipedia.org /wiki/Advertising   (3440 words)

 Prevention Institute: Nutrition Policy Profiles: Restricting Television Advertising to Children
While absolute consensus has yet to be reached on the impact of advertising on children and adolescents, many experts agree that television has a unique capacity to influence children both cognitively and behaviorally.
The actions taken by European countries to restrict advertising to children were initiated to reduce the increasing commercial pressure on children.
While advertising is not the only influence on children's consumer behavior (i.e., the expressed preferences and requests for products generally made by children to adults), research has consistently shown its power.
www.preventioninstitute.org /CHI_food_advertising.html   (1097 words)

 Television Advertising   (Site not responding. Last check: 2007-11-06)
For advertising opportunities contact Joy Davis at (740) 772-8325, (740) 703-6325 or email Joy at joy.davis@horizontel.com.
In addition, the viewing public looks at television commercials as authoritative, exciting, informational, and even entertaining.
Your billboard ad rotates with other advertisements 24/7 - that's 24 hours a day, 7 days a week - approximately 6,000 times a month.
www.horizontel.com /tv/advertise.html   (123 words)

 Television Advertising Advice: Small Business Advertising - BusinessTown
Television advertising provides a very powerful vehicle for delivering a message about your product or service to the widest audience possible.
The costs of producing a fifteen-, thirty-, or sixty-second television spot will vary depending upon the sets, special effects, talent, equipment, and crew necessary to pull off your concept.
The cost for placing a television ad depends upon the type of station, the time of day your ad airs, and the ad run frequency.
www.businesstown.com /advertising/television.asp   (479 words)

 My 33 TV Exciting New TV For South Florida: Television Advertising by the Numbers   (Site not responding. Last check: 2007-11-06)
It's important that a customized advertising solution be developed for you based on your needs and budget.
If you choose to advertise your product in a program which achieves a 5 rating, a commercial that runs within that program would reach 35,030 television homes.
Advertisers can request that we provide information on approximately how many people their commercial schedule will reach.
upn33.com /adpromo/local_story_263221827.html   (835 words)

 SBTV Small Business Television - Affordable Advertising for Small Businesses   (Site not responding. Last check: 2007-11-06)
This agreement allows us to provide broadcast television advertising at a "deep discount" to local small business and those with smaller advertising budgets.
Experienced, advertising specialists and market-savvy professionals are here to support you every step of the way with such services as:
SBTV's advertising professionals will develop a strategic broadcast plan that's right for your company using our years of solid market experience and know-how.
www.sbtvadvertising.com   (319 words)

 Television Advertising
There are a lot of television advertising out there offering the same kind of service but only DDRTV will bring to you unsurpassed expertise and world wide associations.
We are a television advertising guaranteed to help you become successful.
There are many reasons for spending so much of your company’s money on television advertising, tv infomercial and television advertising price.
www.ddrtv.com /television-advertising.html   (562 words)

 Halfbakery: Votable Television Advertising
Companies advertising would be informed of the voting system and its consequences beforehand (minimum advert run one week to give the advert a chance to be voted off).
Moreover, it seems to me that the advertiser who plunks his hard-earned money down to create and broadcast an advertisement is entitled to make the decision about the most effective means of promoting his products in the public's mind (within the standards and ethics adopted by both the advertising and broadcast industries, of course).
With advertising spend dropping, and the proliferation of digital tv channels making advertisers worry that people will stop watching the ads and channel hop to avoid them, here is away of getting people to watch the ads again.
www.halfbakery.com /idea/Votable_20Television_20Advertising   (1748 words)

 Roanoke Advertising TV,Television Advertising,Commercials,TV Marketing Campaigns Roanoke Virignia VA   (Site not responding. Last check: 2007-11-06)
In fact, TV advertising in Roanoke and southwest Virginia is a very affordable medium that can increase your profits immediately.
Before you make an investment in Roanoke television advertising, there are certain key elements you need to consider.
With the expansion of high definition television in Roanoke and the surrounding areas of southwest Virginia, advertising on tv will clearly hit your target market.
www.roanokebiz2biz.com /category/advertising_tv.html   (408 words)

 Television Advertising
In the last twenty years, we have seen a steady rise in cable channel viewership and a steady decline in the ratings of the big three.
Advertising agencies can no longer just buy CBS, NBC or ABC and reach an average 1/3 of all viewers.
Nor can you rely on Nielsen ratings to determine what America is watching.Today it requires a new type of advertising agency, one that links your business with your clients viewing habits.
www.media-atlantic.com /Television_Advertising.html   (183 words)

 Revshare- Cost-per-Action Performance-Based Advertising for television   (Site not responding. Last check: 2007-11-06)
Our technology and proprietary network distribution system solves the cost and logistic nightmare associated with the distribution of television commercials to our vast network of more than 1000 television properties.
As television’s largest performance-based advertising network, REVShare’s technology has removed the barriers to entry in order to provide cost-effective and measurable advertising opportunities.
Compare the current Direct Response and traditional CPM television advertising models with REVShare’s CPA model.
www.revsharecorp.com   (292 words)

 Seattle television advertising with Adstar Advertising Inc.
Television more than any other advertising medium should be written / scripted and produced through an advertising agency that understands television and how to maximize its effectiveness.
When you hire Adstar Marketing and Advertising Agency to manage your media (especially TV), you have an independent source accountable only to you and your company.
or write us to learn about effective television advertising.
www.seattleadvertising.com /tv.htm   (293 words)

 Television Advertising Advice: Small Business Advertising
The cost of television advertising is usually much higher than radio and newspapers, and if you are going to spring for television, you need a product and message that really requires the drama only the medium of television can impart.
Remember, television is generally better than most other mediums for image advertising.
For a local business, television may be a good add-on medium if used to enhance the impact of price advertising in other mediums.
www.businesstown.com /mindspring/advertising/television-advice.asp   (532 words)

Volume One (January 1951) and Volume Two (September 1951) Training Manuals for the CBS mechanical color television system.
Although the number recorded in history books is 5,000 units sold, the common belief (amongst collectors) is that the actual number sold to the public was considerably less.
According to Zenith in their Annual Report for the year ending December 31, 1953, they take credit for the first sale of an NTSC color television.
www.tvhistory.tv /advertising3.htm   (1113 words)

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