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| | Scotsman.com News - T in the Park - T in the North latest salvo in Tennents' beer invasion (Site not responding. Last check: ) |
 | | The Scotsman has learned that Tennents, sponsor of the T in the Park event, is bidding to lure customers from Carling in north of England. |
 | | George Kyle, Tennents’ head of sponsorship, said the firm had launched adverts in the Borders and Tyne Tees ITV regions and hoped to use music programming to attract English fans to their brand. |
 | | Tennents accounts for about half of all standard lager sales in Scotland, but found its market challenged last year when the US brewing group, Coors, announced it was to bring the UK’s bestselling lager brand, Carling, to Scotland for the first time. |
| news.scotsman.com /topics.cfm?tid=886&id=967062003 (656 words) |
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