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| | LA DULCERIA THALIA - HERSHEY'S |
 | | The LA DULCERIA THALIA line of products was inspired by Thalia and her Latin roots and was developed specifically for the US Hispanic Market based on the popularity of chile-flavored hard candy, particularly lollipops, and high consumption of layered/filled bars with complex ingredients. |
 | | In April 2004, Hershey announced a multi-year partnership with Thalia Sodi, the Latin singer and actress, popular with millions of fans around the world. |
 | | The partnership, which will bolster Hershey's presence within the Hispanic marketplace, included sponsorship of her U.S. tour, a Spanish-language advertising campaign, consumer and retail promotions, and a new, co-branded Thalia line of Hershey products designed to appeal to Hispanic tastes. |
| www.hersheys.com /products/details/ladulceriathalia.asp (215 words) |
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