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| | American Le Mans Series :: World Class |
 | | In his leadership role, Atherton is responsible for all aspects of the day-to-day operation of the Series, including scheduling, relationships with participating manufacturers, sponsors and event promoters and the Series' executive duties with sanctioning body IMSA and the Automobile Club de l'Ouest (ACO), the controlling entity of Le Mans. |
 | | He is responsible for all sales activities and marketing operations for the Series, including corporate partnerships and their involvement within broadcast packages, partner fulfillment and activation, and identifying and negotiating potential event, contingency and team sponsorships. |
 | | With the Series' new brand identity and communication endeavors launched for 2006, Spinner is also responsible for the development of its new "look and feel," a style guide and maintenance of all American Le Mans Series and Panoz Motor Sports Group logos and related treatments. |
| www.americanlemans.com /series/staff.aspx (4590 words) |
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