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Topic: The Experience Economy

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In the News (Sun 21 Jul 19)

 European Centre for the Experience Economy » Blog Archive » A New Perspective on the Experience Economy
The authors approach the experience economy from the perspective of the individual and his or her potential program of giving meaning to his or her life.
Experiences occur in a process in which interactions take place in a certain setting – whether or not a physical one – between the individual and other people, including perhaps the offering party, which can be an economic party.
Snel, A. (2005) Dissertation on Experience Economy (forthcoming).
www.experience-economy.com /2006/01/22/a-new-perspective-on-the-experience-economy   (5626 words)

 The Experience Economy - HBS Working Knowledge
To truly enter the experience business, Planet Hollywood should charge admission to its venues, and use that income to offset the cost of constantly upgrading and changing the experiences they provide guests, and allowing them to lower their food prices to more reasonable levels.
But businesses that assume that entering the experience economy means simply adding entertainment to their existing offerings are setting themselves up to fail.
Third, experience stagers must eliminate negative cues, which are essentially anything that diminishes, contradicts, or distracts attention from the theme.
hbswk.hbs.edu /item.jhtml?id=863&t=marketing   (2961 words)

 Mass Customisation - The Experience Economy
That is, it has to be a truely interactive experience to the point where the guest has as much or more influence on the actions as the actors.
Where the experience is of a more sensitive or personal nature, then guests cannot be expected to open up and fully engage on their first encounter.
When offering experiences it is possible that different customers will be looking for different experiences even when the base goods or service may be the same.
www.managingchange.com /masscust/experien.htm   (1291 words)

 Learning Circuits Blog: Tranformation Economy   (Site not responding. Last check: 2007-10-07)
Experience branding is all about getting inside the head of a consumer and understanding all of the little points of satisfaction (or frustration) that can be incurred in the process of achieving the primary goal.
Experiences don't have to be multimillion dollar productions -- I get my hair cut by an establishment where the experience is more rewarding than the haircut.
The article I was pointing to was suggesting that the next economy would be taking the experience economy and moving it to the 'transformation' economy, where the outcome of the experience has independent value.
www.internettime.com /lcmt/archives/001133.html   (1107 words)

 The Experience Economy - Wikipedia, the free encyclopedia
Joseph Pine II and James H. Gilmore in their 1999 book of the same name, is an advanced service economy which has begun to sell "mass customization" services that are similar to theatre, using underlying goods and services as props.
Products can be placed on a continum from undifferentiated (referred to as commodities) to highly differentiated.
Detracters contrast it with other service economy theses such as Natural Capitalism, in which there is a clear focus on making measurably better use of scarce resources, usually considered to be the basis of economics.
en.wikipedia.org /wiki/Experience_economy   (549 words)

 Guest Contributions - In search of the experience economy
Experiences are a fourth economic offering, as distinct from services as services are from goods, but one that until now has gone largely unrecognised.
Experiences have always been at the heart of entertainment, from plays and concerts to movies and T V shows.
As seen on page 7, Progressive’s claims adjustment process shifted the company into the experience economy, because it provides the customer with the time and means to settle his nerves, and the on the spot claims check relieves him of all worry about how he’s going to get the situation handled.
www.managingchange.com /guestcon/experien.htm   (1593 words)

 The CEO Refresher - Experience Economy Enterprise   (Site not responding. Last check: 2007-10-07)
However, the customer's experience entering the office, interacting with staff, waiting for and experiencing the dental intervention may not be a memorable one.
Experience firms such as Planet Hollywood have suffered because of the mediocre quality of their products, food, and manufacturing processes, when compared to their high cost.
However, they don't expect a "memorable experience." They don't expect to be able to watch their favorite TV show at the dentist.
www.refresher.com /!holder5.html   (3197 words)

 Women On Their Way - Cary's Book Club - The Experience Economy
At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized.
In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences.
Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come.
www.wyndham.com /wotw/bookclub/books/experienceeconomy/bookreview.wnt   (278 words)

 European Centre for the Experience Economy
The fact that many people are speaking about new types of economies (experience economy, attention economy, information economy, emotion economy, etc) and societies (dream society, experience society, knowledge society, etc), is a sign for Verna Allee that we have already passed a break-point.
In the principles for the Experience Economy you are what you charge for according to Pine and Gilmore (1999).
The authors of A New look at the Experience Economy, Albert Boswijk, Thomas Thijssen are very busy to get their proposal ready for Pearson education London for the translation of their publication in English in 2006.
www.experience-economy.nl   (1305 words)

 Powell's Books - The Experience Economy: Work Is Theater & Every Usiness a Stage by B Joseph Pine
We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers.
The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.
Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.
www.powells.com /biblio/1-0875848192-0   (272 words)

 Amazon.co.uk: Experience Economy: Work Is Theatre and Every Business a Stage: Books   (Site not responding. Last check: 2007-10-07)
The Experience Economy marks the debut of an insightful, highly original, and yet eminently practical approach for companies to script and stage compelling experiences.
Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances.
They amass examples that confirm the developing trend toward an "Experience Economy." Their premise is that the post-industrial economy has evolved beyond delivering commodities and services, and is now poised to deliver "experiences." These experiences can include everything from a meal at a theme restaurant to a Disneyland vacation.
www.amazon.co.uk /exec/obidos/ASIN/0875848192   (1393 words)

 Experience Required - INTERVIEW: B. JOSEPH PINE II - CIO Magazine November 15, 1999   (Site not responding. Last check: 2007-10-07)
Experiences are memorable events revealed over a duration of time that engage individuals in an inherently personal way, while services are mundane and mass-produced on demand.
Experiences are built on top of services in the same way that services are built on top of goods.
You have to be careful about what experience you stage and realize that, for example, just as financial services have a fiduciary responsibility with their clients and their client's money, experience stagers have a custodial responsibility to take care of the people who are undergoing that experience.
www.cio.com /archive/111599_pine_content.html   (2970 words)

 CPH127 - Design and Innovation
The Experience Economy has witnessed an explosion of new strategic alliances which all have one thing in common –how to use creativity and innovation as a way to grow their business.
People greatly value emotional experiences because memories of the experience, when invoked, bring back similar sensations and emotions that were imprinted into the mind during the time of the experience.
When branded products becomepart of that experience, you are inherently creating associations between the brand and the pleasant sensations from the experience which linger in the memory of the individual.
www.cph127.com /cph127/2005/11/the_experience_.html   (669 words)

 Usability News - Experiences lead to Business Value and the Experience Economy
Key hypotheses include that building-in experiences into services will lead to competitive advantage; that experience is an emerging mechanism for communication with customers; that customer satisfaction is an inadequate measure in experiential environments.
He went on to say that the use of customer experiences to create value has been called the experience economy.
Innovative companies are building portfolios of experiences to support their products and services and to build brands.
www.usabilitynews.com /news/article2895.asp   (522 words)

 Strategic Horizons LLP | The Experience Economy
We have entered the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers that engage each one of them in an inherently personal way.
The Experience Economy: Work Is Theatre and Every Business a Stage offers a creative, highly original, and yet eminently practical strategy for companies to depict and stage the experiences that will greatly increase the economic value of what they offer.
The Experience Economy has been published in twelve languages and is also available on audiocassette.
www.customization.com /expEconomy.html   (308 words)

 Guardian Unlimited Business | | James Harkin: The experience economy
The idea of the experience economy was first articulated in 1998, in a long article in the Harvard Business Review by the business guru James Gilmore.
According to the theory, experiences are uniquely valued because memories last longer than material goods, which are prone to wear and tear.
An experience, it turns out, can be as much an instrument of social competition and one-upmanship as a Ferrari.
business.guardian.co.uk /story/0,16781,1641015,00.html   (501 words)

 DMI Publications - Book Center - Selected Review - The Experience Economy
The metaphor of the theatre takes center stage in the new book, The Experience Economy, a thought-provoking perspective on what it takes to earn the equivalent of a standing ovation from today's sophisticated and discriminating customers.
Indeed, the authors speculate that in the near future "experientialized" retail stores will be able to charge customers a fee just for the pleasure of entering their establishments.
Of course, not every business can become a rising star in the experience economy; as with every transitional era, the emerging experience economy will leave some flops in its wake.
www.dmi.org /dmi/html/publications/books/reviews/experience_economy.htm   (377 words)

 Experience Economy Evangelist: thinkAbout 2004, an attendee review   (Site not responding. Last check: 2007-10-07)
When you think about it, college is the ulitmate experience economy offering, and higher education marketing needs breakthrough thinking.
PACAC - June 20 At this college admissions conference, I'll be presenting a session on incorporating the experience economy theories and strategies towards creating more engaging and memorable campus visits.
For the past seven years now Pine and Gilmore (authors of The Experience Economy) have been hosting their own annual experience accurately named thinkAbout.
experiences.typepad.com /experience_economy/2004/10/thinkabout_2004.html   (1045 words)

 Experience Economy show   (Site not responding. Last check: 2007-10-07)
Variously described as the "Entertainment Economy," the "Attention Economy" and the "Experience Economy," this paradigm states that the highest offering for consumers is one that is laden with and surrounded by meaningful and compelling experience.
Clearly, the Experience Economy is a topic worthy of serious exploration by managers and marketers, alike.
Tom's presentation on the experience economy was a compelling, fun, informative and highly interactive event.
www.tresser.com /EEshow.htm   (929 words)

 Experience Manifesto
This design orientation focuses on the guest experience, and highlights an emerging marketplace for projects that use stories as a source of design inspiration.
When a consumer hears about a negative shopping experience from a friend, it is likely to prevent them from setting foot in that store altogether.
I have to admit, it was a pleasant flying experience.
blog.brandexperiencelab.org   (5120 words)

 Business Evolutionist: The Experience Economy?
I know that this is really subjective, what may be a good experience for you might not be the same for someone else.
The "experience economy" was coined by Pine and Gilmore in their book of the same name.
And part of their experience are the things that you dont think about any more.
jstrande.typepad.com /blog/2004/07/the_experience_.html   (979 words)

One big thing in 2005 is a new trend, some call it an experience economy.
The economy based on buying of services was based on the economy of buying of goods.
Because *that is how I experience the phone*: the hardware is the first part of the experience, the UI the next part, and the service third.
www.blogs.s60.com /mrktngman/2005/12/experience_economy.html   (709 words)

 Experience Economy Evangelist
Why I normally share news about the experience economy, I'm going to share some stories and examples from my recent travels developing new business for the marketing firm Mindpower.
I love the thinking behind this idea because the subtitle to the book The Experience Economy is "Work is Theater and Every Job a Stage." This also involves the consumer in creating part of the content and gives them the tools to create their own story, memories, and experience.
Afterall, engaging the senses is on the of the tenets of the experience economy.
experiences.typepad.com   (2515 words)

 eBay - Book: The Experience Economy (ISBN: 0875848192)   (Site not responding. Last check: 2007-10-07)
With "The Experience Economy, " the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.
The Experience Economy by B. Pine II (1999)
The Experience Economy - Pine, B. Joseph/ Pine, B *NEW
product.ebay.com /The-Experience-Economy_ISBN_0875848192_W0QQfvcsZ1392QQsoprZ900771   (338 words)

 What's Your Brand Mantra?: December 2005
Customer experience is the job of everyone in the company.
My customer experience was bad because the product, and the refund policy, are both broken.
It helps when the company is already delivering a positive experience but perhaps hasn't figured out how to communicate it effectively.
brand.blogs.com /mantra/2005/12/index.html   (1624 words)

 E-Commerce News: E-Commerce: The Experience Economy
But as much advantage and experience as these sites offer when this interactivity is available, the opportunity must be understood and dealt with in the context of the risk.
However, the promise of a richer experience needs to be balanced with the level of performance your customers have come to expect.
Customer experience research from Keynote and others will capture both the behavior and attitude of your customers as they interact with your site, so that you can be assured that your site is in fact enhancing your brand and overall customer satisfaction.
www.ecommercetimes.com /rsstory/47172.html   (1373 words)

 Amazon.de:  The Experience Economy. Work Is Theater an Every Business a Stage: English Books   (Site not responding. Last check: 2007-10-07)
I agree that experience is important, perhaps critical to the future--but this book does not give me much to go on.
Throughout the book, by expounding the virtues of ever expanding margins, rather than focusing on goods, services, and 'experiences' that people would be willing to repeatedly pay to have, the authors make the mistake of ignoring the overall forest for the sake of a single tree.
Had the book focused more on successful ways for experience economy companies to thrive, rather than spending its time drolling on about the virtues of failing companies with the right plan, it would have been far more believable and enjoyable.
www.amazon.de /exec/obidos/ASIN/0875848192   (1696 words)

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