| |
| | Marshall McLuhan : Understanding the Media |
 | | It is sui generis, as is his 1962 book The Gutenberg Galaxy, in which McLuhan carries forward his use of short essays that can be read in any order -- an approach that he styles a mosaic approach to writing a book. |
 | | McLuhan's The Gutenberg Galaxy: The Making of Typographic Man (written in 1961, first published in Canada by University of Toronto Press in 1962) is a pioneering study of print culture, a pioneering study in cultural studies, and a pioneering study in media ecology. |
 | | However, in the 1967 New Catholic Encyclopedia, Ong subsequently qualified his earlier praise by characterizing McLuhan's The Gutenberg Galaxy as "a racy survey, indifferent to some scholarly detail, but uniquely valuable in suggesting the sweep and depth of the cultural and psychological changes entailed in the passage from illiteracy to print and beyond" (8: 838). |
| www.ideashappen.org /marshall-mcluhan.html (3107 words) |
|