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Vance Packard - Wikipedia, the free encyclopedia |
 | | Vance Packard's book The Hidden Persuaders, about media manipulation in the 1950s was a forerunner of pop sociology: science-based thinking without the weight of detail or eloquence, geared for sale to the mass market. |
 | | His million-selling book The Hidden Persuaders, about media manipulation of the populace in the 1950s was a forerunner of pop sociology: science-based thinking without the weight of detail or eloquence, geared for sale to the mass market. |
 | | In The Hidden Persuaders, first published in 1957 (ISBN 0671531492), Packard explores the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American postwar era. |
| en.wikipedia.org /wiki/The_Hidden_Persuaders (805 words) |
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