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gladwell dot com - big and bad |
 | | To be light enough to meet fuel standards and safe enough to meet safety standards, they have expensive and elaborately engineered steel skeletons, with built-in crumple zones to absorb the impact of a crash. |
| | Consider the set of safety statistics compiled by Tom Wenzel, a scientist at Lawrence Berkeley National Laboratory, in California, and Marc Ross, a physicist at the University of Michigan. |
| | Because of mounting concerns about safety, the company said, it was replacing some fourteen million tires that had been used primarily on the Ford Explorer S.U.V. The cost of the recall—and of a follow-up replacement program initiated by Ford a year later—ran into billions of dollars. |
| www.gladwell.com /2004/2004_01_12_a_suv.html (4151 words) |
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