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Topic: The Long Tail


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In the News (Thu 10 Dec 09)

  
  The Long Tail - Wikipedia, the free encyclopedia
The phrase The Long Tail (as a proper noun with capitalized letters) was first coined by Chris Anderson in a 2004 article in Wired magazine [1] to describe certain business and economic models such as Amazon.com or Netflix.
The term long tail is also generally used in statistics, often applied in relation to wealth distributions or vocabulary use.
The long tail is the colloquial name for a long-known feature of statistical distributions (Zipf, Power laws, Pareto distributions and/or general Lévy distributions).
en.wikipedia.org /wiki/Long_tail   (1399 words)

  
 Talk:The Long Tail - Wikipedia, the free encyclopedia
The image of the long tail (grey background w/ red and yellow plot) is also found here: http://longtail.typepad.com.
Of course there had been discussion of the "tail" of curves before, and the observation that some distributions have long tails is not new, either.
But "The Long Tail" as a stand-alone description of the universe of niches is my own construction, begining in a series of speeches in early 2004 and culminating with the publication of the Wired article.
en.wikipedia.org /wiki/Talk:The_Long_Tail   (2289 words)

  
 The Long-Tail Pair
If the tail resistor is large enough to be considered a constant current source, and there is no global negative feedback, the input impedance will be twice the value of the grid resistor.
There is an upper limit, however, where the tail resistor drops too much voltage and there is no headroom left (or perhaps it should be called "footroom", since it raises the DC level of the cathodes of the tubes).
If no global negative feedback is used, the tail resistor should be made as large as practical, with respect to the amount of current being drawn, and the desired headroom of the amplifier.
www.aikenamps.com /LongTailPair.htm   (2267 words)

  
 About Me   (Site not responding. Last check: 2007-11-02)
The Long Tail is a powerlaw that isn't cruelly cut off by bottlenecks in distribution such as limited shelf space and available channels.
The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.
Although the phrase "The Long Tail" is trademarked, this blog is licensed under a Creative Commons License.
www.thelongtail.com /about.html   (1216 words)

  
 VentureBlog: Where's The Money In The Long Tail?   (Site not responding. Last check: 2007-11-02)
Six months ago there was barely a pitch I heard that didn't include a slide entitled "Long Tail" or "The Long Tail of [fill in the vertical]," with the obligatory long tail curve.
Impressively, it has taken less than a year of entrepreneurs explicitly referencing and explaining the Long Tail before it has become so well recognized and understood that it need only be implicated in passing without the same sort of fanfare as it used to receive.
Long Tail economics are implicit in virtually every new media company I spend time with.
p6.hostingprod.com /@ventureblog.com/articles/indiv/2005/001227.html   (1067 words)

  
 Hal Stern: The Morning Snowman : Weblog
Long Tails of Sun's Analyst Summit I'm just about fully recovered from Sun's Analyst Summit, our annual all-singing and all-dancing festival with industry and financial analysts.
The "big languages" live in front of the curve, the smaller, dynamic languages fill a multitude of needs under the long tail.
Sun's challenge is to ensure that the entire long tail of environments runs screamingly well on our entire infrastructure, whether it's running on top of the JVM, inside of a container in the web or application servers, or right on top of Solaris.
blogs.sun.com /stern/entry/long_tails_of_sun_s   (490 words)

  
 Long-Tail Weasel
The long tailed weasel is much the same in color as the short tailed weasel except that, in some areas, it does not become white in winter.
The molting pattern is different than in short tailed weasels, starting on the back in spring and causing a brindled appearance to the facial markings.
They are persistent hunters who seldom remain long in their dens and may be abroad hunting at any hour, although they are usually most active at night.
www.montanatrappers.org /furbearers/long-tail-weasel1.htm   (733 words)

  
 Grabbing the Long Search Tail
Viewed in the context of search engine marketing, the Long Tail can be thought of as a series of non-traditional search practices that tap into this new paradigm of retail behavior.
Because tail terms contain more information about the query, and thus are more apt to directly meet the needs of the user.
Tail terms also help advertisers speak to their audience in a market void of competitive pressures.
searchlineinfo.com /Reprise_long_tail   (906 words)

  
 Long-Tail Pair Design
Well, this is an educated guess, based on the fact that we want to drop around 25-30% of the total available plate voltage across the resistor, in order to make it a fairly large value, which is good for balance, as it better approximates a constant current source.
The 2.7mA figure was arrived at by dividing the new plate-to-cathode voltage of 220V by the load resistor value of 82K, for a result of 2.7mA.
Note that due to the better balance provided by the large "tail" resistor, which acts more like a constant current source, the in-phase plate load resistor is made the same size as the out-of-phase load resistor.
www.aikenamps.com /LongTailPairDesign.htm   (1233 words)

  
 TCS Daily - Incumbent Politicians vs. the Long Tail
Like Chris Anderson's Long Tail of the distribution of books or music, the Long Tail in politics is larger than the "head," which in this case consists of the two major parties.
If we had a parliamentary system with proportional representation, the Long Tail would consist of many splinter parties, including some parties that are ethnocentric, a variety of Greens, a variety of libertarians, single-issue activists, and parties which are outside of today's classifications.
The Long Tail is a motley assortment of political misfits, wing nuts, and sober independents.
www.tcsdaily.com /article.aspx?id=082305A   (1122 words)

  
 Joho the Blog: Wikipedia's long tail
For the most part, I live in the long tail.
I'm a pretty active wikipedian, there are so many types of articles that would fit into what I would call the long tail.
The other kind of long tail are the single author pages, written usually by an anonymous contributor who is never heard from again.
www.hyperorg.com /blogger/mtarchive/wikipedias_long_tail.html   (635 words)

  
 IT Conversations: Chris Anderson
In this talk he explores the economics of the long tail and shares his insight on the effects it might have on future business models.
Historically, catalogues and 800 numbers have exposed the long tail, but in the age of the Internet, it's the power of recommendations that drives the long tail resulting in the success of the businesses which cater to it.
The talk by Chris Anderson is followed by a conversation with Joe Kraus, the CEO of Jotspot, in which they discuss how the failure to understand the significance of catering to the long tail of the advertising market led to the downfall of the Excite search engine.
www.itconversations.com /shows/detail477.html   (388 words)

  
 The Long Tail   (Site not responding. Last check: 2007-11-02)
There is a long tail because the more specialized a language is to a domain, the better it fits to solve problems for that domain.
IODA, who famously have the "obligatory Long Tail slide" as part of their investor presentation, have released a library of music with pre-cleared rights for podcasts, blogging, Internet radio and the like.
Long Tail video will reunite disaporas through their common culture, even if they are seen as a niche culture in the world around them.
www.thelongtail.com   (12466 words)

  
 tecosystems: The Long Tail = Consumer Play?
By now everyone reading this space has probably heard of the Long Tail, which began as a Wired article, is now a blog and will become a book.
So then, in a pure interpretation of the Long Tail vision, the PC is indeed a bad example.
In the original entry when I tied the Long Tail to a consumer play, mostly what I'm doing is distilling it down to a simple volume equation.
www.redmonk.com /sogrady/archives/000370.html   (1096 words)

  
 O'Reilly Radar > Chris Anderson's Long Tail talk last night
The "long tail" of innumerable tiny-sellers is populated by old hits as well as new and old niche items.
You can see many of Anderson's killer slides at his blogsite thelongtail.com or wait for his book THE LONG TAIL, which comes out in July, or view the video of his presentation when it's up on [the] Long Now's Seminars download page.
And while the web is the ultimate long tail playground, don't tell me that being on the first page of Google results doesn't count.
radar.oreilly.com /archives/2006/05/chris_andersons_long_tail_talk.html   (1089 words)

  
 When The Long Tail Wags The Dog
I've written about some of value of the long tail, as have many others: See "Small Players Matter" from June 2002 and Jakob Nielsen's email there and his essays with data back to 1997.
In this essay I show why it is even more important to serve the long tail in some areas, and how systems that limit the ability to use inexpensively created custom content will have a hard time in the marketplace.
The long tail comes into play when the cost of making a much wider selection available drops.
www.bricklin.com /tailwagsdog.htm   (2820 words)

  
 Search's Long Tail
Tap into the tail, and you've got sizable traffic, as well as traffic that often is reported to convert better than less general terms.
Google's Long Tail: From Chris Anderson's Long Tail blog, you can see an example of how Google in February was trying to tap into the new understanding and popularity of the Long Tail idea to illustrate to investors how it is a long-tail type of company.
Just Right: Targeting the Tail: Cached copy of a LookSmart presentation at SES Australia in March 2003 that says all the things you're hearing about today in terms of the Long Tail.
blog.searchenginewatch.com /blog/050314-164653   (1199 words)

  
 Amazon.com: The Long Tail: Why the Future of Business Is Selling Less of More: Books: Chris Anderson   (Site not responding. Last check: 2007-11-02)
The long tail is the colloquial name for a long-known feature of statistical distributions that is also known as "heavy tails", "power-law tails" or "Pareto tails".
The second point that the author overlooks is that the monopolies whose death he cheers due to the "long tail" are simply being replaced by other monopolies.
The author does a good job of tying the old familiar "long tail" statistical graph to the rapid change in purchasing habits over the last ten years, which is something that nobody else had succeeded in doing until he articulated the trend.
www.amazon.com /Long-Tail-Future-Business-Selling/dp/1401302378   (2980 words)

  
 The Long Tail
This is a big deal in everything from complexity theory to economics, and is key to understanding when and where powerlaws emerge, which is a big part of the ongoing Long Tail research.
But what it hints at is something potentially huge: the Long Tail of global audiences for regional content.andnbsp;In sports,andnbsp;news and entertainment we'reandnbsp;shifting away from thinking only about concentrated audiences in one geography to thinking about distributed audiences around the world.
Long Tail video will reunite disaporas through their common culture, even if they are seen asandnbsp;a niche culture in the world around them.
feeds.feedburner.com /TheLongTail   (2460 words)

  
 unmediated: Google's Long Tail
I've described Google as a "Long Tail company" before, so I was delighted to see that this is the way they now describe themselves, too.
What Google has done is to find and monetize the Long Tails of both advertisers and publishers.
I imagine hour long sessions where we talk about the work we've been doing this year...showing videos...and figuring out what we can do next.
www.unmediated.org /archives/2005/02/googles_long_ta.php   (1158 words)

  
 Search's Long Tail
Kraus says 97 percent of the service's traffic came from the tail and the real reason his company went out of business was because it didn't know how to make money from that tail.
Maybe if it had gone after the tail even earlier, it would have survived (though this was hard).
"Just Right: Targeting the Tail": This is a cached copy of a LookSmart presentation at SES Australia in March 2003 that says all the things you're hearing about today regarding the long tail.
www.clickz.com /showPage.html?page=3498441   (1128 words)

  
 The Long Tail
There are four ascendant forces that are creating an era of Long Tails.
In Long Tail markets, where the costs of shelf space are very low, the niches have the same costs as the hits, and potentially the same profit margins.
I wrote The Long Tail, which first appeared in Wired in October 2004 and will become a book, published by Hyperion, in early 2006.
www.squidoo.com /longtail   (430 words)

  
 Popularity Slider: Diving into the long tail. Many-to-Many:   (Site not responding. Last check: 2007-11-02)
The effect of designs like this, of course, is is to reinforce the “short head” (as opposed to the “long tail”) by directing users towards the roads well traveled.
For the record, Mobster had the popularity slider long before upto11 did.
I actually like that one a little better, because (gasp!) sometimes I like to cut off the long tail, because all those results can be overwhelming and noisy.
www.corante.com /many/archives/2005/03/01/popularity_slider_diving_into_the_long_tail.php   (844 words)

  
 EconLog, The Long Tail, Arnold Kling: Library of Economics and Liberty
What's really amazing about the Long Tail is the sheer size of it.
When you think about it, most successful businesses on the Internet are about aggregating the Long Tail in one way or another.
Amazon and Rhaphsody would have the data to estimate parameters for their markets, and it would be interesting to see how the tails' shape changes through time.
econlog.econlib.org /archives/2004/12/the_long_tail.html   (1142 words)

  
 The Long Tail: Peter Moore on Long Tail gaming   (Site not responding. Last check: 2007-11-02)
For too long we’ve expected the developers of the future to claw their way up to us … we have to start coming to them and proactively develop a farm team of future stars.
In the end, the long tail is about far more than aggregating content by major distributors into a collective mass market.
But the long tail reflects a power shift from mass to niche as well...
www.longtail.com /the_long_tail/2006/08/peter_moore_on_.html   (10399 words)

  
 Wired 12.10: The Long Tail
Follow his continuing coverage of the subject on The Long Tail blog.
People are going deep into the catalog, down the long, long list of available titles, far past what's available at Blockbuster Video, Tower Records, and Barnes & Noble.
For too long we've been suffering the tyranny of lowest-common-denominator fare, subjected to brain-dead summer blockbusters and manufactured pop.
www.wired.com /wired/archive/12.10/tail.html   (1050 words)

  
 Joho the Blog: Long tail
I don't know if I understand what you mean by that assertment.
I will state the obvious: that there is literally a huge tail of people queueing up to vote everywhere, but I don't know what it has to do with the theories discussed in the Wired article.
All I actually meant was: Long tail = us ordinary Americans.
www.hyperorg.com /blogger/mtarchive/003306.html   (100 words)

  
 Pushing String » The long identity tail
I had a really great time at the Open Source CMS Summit this past week, where I took part in a panel on “identity and why we care, as well as discussion around implementation, single sign on, security, distributed authentication, user profiles”.
I finally got to meet Identity Woman, who is a very thoughtful and passionate person (her youthful appearance did make me wonder how long I can keep up my “grrl” shtick!).
You’re slides about SSO Guy, Personal Profile Gal were great, and the Long Tail made the complicated stuff a lot simpler.
www.xmlgrrl.com /blog/archives/2006/02/12/the-long-identity-tail   (1357 words)

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