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| | Drugstory | Feature | The Inside Dope on '420' Buzz |
 | | "The 420 icon is very well recognized in the subculture of marijuana users, and now it is being used very skillfully to brand," said Alvera Stern, who heads the center's federal division of prevention, application and education. |
 | | Every day we'd meet at 4:20 by this statue, and every day we'd just end up getting high and driving around for hours." Over time, the mere phrase "four-twenty"--exchanged in a hallway, or discreetly mentioned in the presence of teachers and parents--became their personal code for "time to get high," he said. |
 | | Last year, when the National Organization for the Reform of Marijuana Laws took up the 420 banner--announcing that April 20 was "Stoner's New Year," that its national conference would, from then on, be held on 4/20 and that 4:20 p.m. |
| www.drugstory.org /feature/420.asp (2125 words) |
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