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| | Youth powers TV, but is that smart business? | csmonitor.com |
 | | Companies are willing to pay a premium to sell their products during TV shows that deliver young adult audiences, and so long as that is true, network executives and agencies who sell ad time slots "know they have to cater to this myth," she says. |
 | | The content of prime-time TV shows is increasingly designed to attract the attention of young guys who otherwise would be watching sports (or, worse for advertisers, not watching TV at all). |
 | | He watches about an hour of TV a day, mostly local news, but some network, he says, adding that there is no satellite or cable in his apartment. |
| www.csmonitor.com /2002/0913/p18s01-altv.htm (2230 words) |
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