| |
| | Personal Finance - The price of loyalty |
 | | For the uninitiated, loyalty programmes woo you to enrol and then reward your commitment by offering you opportunities to acquire a stock of the "loyalty currency", which in turn gives you access to rewards, discounts or services based on your spending patterns. |
 | | Medical schemes do not aim to make profits from their loyalty schemes, because the intention is to encourage healthier behaviour and, in so doing, reduce the cost of medical scheme membership, which has been soaring over the past few years. |
 | | Companies offer loyalty programmes to give them an edge over their competitors, and for many existing and potential clients, these programmes entail added value that they possibly cannot get at other banks, Rankin says. |
| www.persfin.co.za /index.php?fSectionId=713&fArticleId=274923 (4769 words) |
|