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| | The Observer | Magazine | Can't live with them. Can't live without them... |
 | | Although he's so confused he resorts to becoming a fake single father in order to pick-up vulnerable single mothers, Hugh Grant's character, Will, is also a marketeer's dream of the maturing single guy, a post-lad playboy enjoying the expansive free time and wide open spaces of a monied 'middle youth'. |
 | | And as so many brands try to move upmarket, this alpha GQ guy becomes the key target for advertisers.' Of course, if Jones wasn't talking up this demographic he wouldn't be doing his job properly, but statistics, at least, suggest the single guy is a lifestyle tsunami. |
 | | While some single men struggle with the upheaval in gender relations, thousands of GQ readers at least are clearly untroubled by any crisis in masculinity and are happily grazing the lush plains of available womanhood. |
| observer.guardian.co.uk /magazine/story/0,11913,706301,00.html (3558 words) |
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