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Topic: The Stanford Persuasive Technology Lab

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	Persuasion technology - Wikipedia, the free encyclopedia
		Generally, persuasion technology is used to augment a human face-to-face or voice interaction, particularly in a selling or other situation where the persuader or 'seller' seeks to gain an edge on the recruit or 'buyer'.
		Persuasion is as old as humanity itself, and records exist to show that the available technology of the day has been used to assist with persuasion for many thousands of years, and has evolved over the centuries to become more effective.
		The key difference between "persuasion technology" in the modern sense and the persuasion that might have been used by a Roman emperor or a radical cleric supporting the reformation is the degree of reciprocal technical equality.
	en.wikipedia.org /wiki/Persuasion_technology (1473 words)

	Stanford Review [v2.0] - Archive - Volume XXIV - Issue 5 - Ethics and the Academy
		Technology has always changed the lives of human beings, but only recently has technology been a means to literally change human behavior.
		While technology is clearly different than one human persuading another, Erik Neuenschwander, a master's student in philosophy at Stanford and associate manager of the Stanford Persuasive Technology Lab, and Berdichevsky believe the methods are virtually the same.
		In one example, they compare persuasive technology to "a slot machine with a compelling multimedia narrative." If such a device were to cause one to spend all of one's money on it, they argue, the responsibility isn't placed on the gambling machine.
	www.stanfordreview.org /Archive/Volume_XXIV/Issue_5/Ethics_And_The_Academy/ethicsandtheacademy3.shtml (1136 words)

	Captology - Wikipedia, the free encyclopedia
		Captology is the study of computers as persuasive technologies.
		This new area of inquiry explores the overlapping space between persuasion in general (influence, motivation, behavior change, etc.) and computing technology.
		The foremost expert on this topic is B.J. Fogg, director of The Stanford University Persuasive Technology Lab.
	en.wikipedia.org /wiki/Captology (126 words)

	ERCB: DDJ Programmer's Bookshelf January 2004
		Each area is built around a framework for technology innovation that Shneiderman calls the "four circles of relationships" and the "four stages of activities." The relationships are self, family and friends, colleagues and neighbors, and citizens and markets.
		Using instructional technology as an example of the framework in use, Table 1 is reproduced from the chapter entitled "The New Education." Table 1 is intended to show what activities can be accomplished with members of each circle of relationship using one of the activities.
		To Fogg, who launched Stanford's Persuasive Technology Lab and who holds seven patents in the area of UI design, a web site must first be credible to be persuasive.
	www.ercb.com /ddj/2004/ddj.0401.html (745 words)

	Persuasive Computing
		If the persuasive technology has to be effective, then first and foremost, it should be designed well so that it differentiates itself enough in the first time itself, so that it is enticing to the user.
		Both persuasion and usability are critical for the design and also for the evaluation of e-commerce.
		The psychological impact that such a technology can cause is immense and it is therefore necessary to gauge the true potential of a persuasive technology before introducing it to a target audience.
	www.cs.pdx.edu /~pandyan/hci_hws/report.html (1340 words)

	Captology
		Persuasion is not a new concept; as the driving force behind ancient rhetoricians like Cicero to modern TV commercials, communicators have tried to persuade audiences (Neilson, 2003).
		Professor Fogg of Stanford University coined the word in 1996 as a partial acronym from the initial letters of Computers As Persuasive Technology together with the ending -ology for a field of study (World Wide Words, 2000).
		For instance, San Diego Gas and Electric could use persuasive technologies in its WBT modules on topics such as Ethical Business Practices, Diversity, and How to be Safe in the Work Place.
	edweb.sdsu.edu /people/arossett/pie/Interventions/captology_2.htm (597 words)

	SU Media X: Stanford Persuasive Technology Lab (CSLI) (Site not responding. Last check: 2007-09-07)
		Persuasive Technology lab researchers are looking for insight into the factors that make a website credible and how mobile appliances (cell phones, pagers, Palm Pilots, etc.) can influence users in a variety of ways — reminding them of appointments, assisting them when dieting, consumer marketing campaigns, and smoking prevention/cessation
		With such ends in mind, the Lab is creating a body of expertise in the design, theory, and analysis of persuasive technologies.
		The Lab is currently focusing on three lines of research: mobile persuasion, operant conditioning via technology, and web credibility.
	mediax.stanford.edu /projects/csli.html (316 words)

	Barnes & Noble.com - Persuasive Technology: Using Computers to Change What We Think and Do - B.J. J. Fogg ...
		Persuasive Technology is an "eye-popping" look at how we are being influenced everyday by devices and computers.
		Persuasive Technology is the first book dedicated to exploring Dr. Fogg’s widely-discussed work on Captology (Captology standing for “computers as persuasive technologies”).
		Being involved in technology research and marketing, I’d heard of BJ Fogg’s Persuasive Technology Lab at Stanford, but had always associated negative or unethical implications with the term “persuasive technology.” This book enlightened me on the profoundly positive applications of this science.
	btobsearch.barnesandnoble.com /booksearch/isbnInquiry.asp?isbn=1558606432 (2139 words)

	Amazon.co.uk: Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufmann Series in ... (Site not responding. Last check: 2007-09-07)
		Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior.
		Technology designers, marketers, researchers, consumers--anyone who wants to leverage or simply understand the persuasive power of interactive technology--will appreciate the compelling insights and illuminating examples found inside.
		Technology designers, marketers, researchers, consumers-anyone who wants to leverage or simply understand the persuasive power of interactive technology-will appreciate the compelling insights and illuminating examples found inside.
	www.amazon.co.uk /exec/obidos/ASIN/1558606432 (828 words)

	Persuasive Technology -- Not - Computerworld
		As director of the Stanford University Persuasive Technology Lab, he consults with large companies and directs laboratory tests.
		One thing that doesn't seem to work, or at least is risky, with current technology is screen avatars, those partly animated faces that pop up and offer to be a customer service agent.
		Fogg, in his book Persuasive Technology: Using Computers to Change What We Think and Do (Morgan Kaufman, 2002), says that using avatars or computers as social actors works best when selling leisure, entertainment or educational products, but is less appropriate when the point of the technology is to improve efficiency.
	www.computerworld.com /printthis/2003/0,4814,81032,00.html (292 words)

	Stanford Persuasive Technology Lab
		The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do.
		Whenever there is a need to change what people believe or how they behave, persuasive technology may very well play a role.
		Stanford Persuasive Technology Lab / Center for the Study of Language and Information.
	captology.stanford.edu (501 words)

	News
		Published by the Stanford Persuasive Technology Lab, the UPDATE highlights research and design of computers created to change attitudes and behaviors.
		Please share the Persuasive Technology UPDATE with your friends and colleagues; we ask only that you keep the fine print attached.
		The goal of this technology is to enable computers to interact with us more like other people do, by recognizing us, recalling information about us, and even understanding our facial expressions and moods.
	www.stanford.edu /%7Edecker/news.htm (833 words)

	Today's Podcast: When will B.J. Fogg start a captology podcast? (Site not responding. Last check: 2007-09-07)
		Captology is an emerging field of study related to the design, theory, and analysis of persuasive, not pervasive, technologies.
		It is the study of technologies that change attitudes and encourage behaviors...
		It is the study of technologies that change attitudes and encourage behaviors instead of forcing behaviors.
	www.todayspodcast.com /archives/2005/07/when_will_bj_fo.html (495 words)

	SiliconBeat: Mobile reading with BuddyBuzz
		When BJ Fogg was head of U.S. research at Casio in the late 1990s, he wanted to use a technology commonly used for speed reading to deliver content to watches and other devices.
		Now director of research and design at Stanford University's Persuasive Technology Lab, Fogg is leading a research team that is testing the same technology - known as RSVP - to easily present large amounts of text on tiny mobile phone screens.
		The technology also allows the typeface size of text to be larger because just word at a time is on the screen.
	www.siliconbeat.com /entries/2005/05/06/mobile_reading_with_buddybuzz.html (582 words)

	Captology: The Study of Computers As Persuasive Technology
		B.J. Fogg is a professor at Stanford University and runs the Persuasive Technology Lab there.
		He said, "Simply put, a persuasive computer is an interactive technology that changes a person's attitudes or behaviors." (Fogg, no date, 1) A critical aspect of Captology is persuasion.
		He defines persuasion as, "an attempt to shape, reinforce, or change behaviors, feelings, or thoughts about an issue, object, or action." (Fogg, no date, 1) Captology includes two varieties of persuasion: "macrosuasion" and "microsuasion".
	edweb.sdsu.edu /people/ARossett/pie/Interventions/captology_1.htm (1271 words)

	Interaction Ivrea: People: Alumni: 2003: Jason Tester (Site not responding. Last check: 2007-09-07)
		Jason also helped found the field of persuasive technologies and its first research centre, the Stanford Persuasive Technology Lab.
		The bases for these services are trends in technology and trends in politics, and I have been trying to explore what kinds of services might realistically exist at the intersection of those trends.
		With such technology, which is entirely feasible, you could have millions of people voting who don't know why they are voting.
	www.interaction-ivrea.it /en/people/j.tester (518 words)

	Technology with purpose. Persuasive technology developed by Kaufman Research & Consulting Group, North Carolina. (Site not responding. Last check: 2007-09-07)
		KRCG uses validated principles of psychology to facilitate the development of persuasive technologies that lead to positive changes in attitudes, beliefs, and behaviors.
		The specific psychological discipline we use in the development of these persuasive technologies is called Captology.
		Coined by Stanford psychologist, BJ Fogg, Captology is an acronym for the study of Computers as Persuasive Technologies.
	www.kaufmanresearch.com /pers_tech_detailed.html (381 words)

	Review of Persuasive Technology
		Combine the half-human way that people view computers and match it up with the unique way that computers can be tirelessly present when the viewer needs them, and you come up with a frighteningly-compelling vision of the computer as the ultimate salesman, never threatening but always there with the right deal at the right time.
		Furthermore, the power of persuasive technology's ability to change lifestyles and make healthier people is stunningly displayed, and Fogg forecasts a future where mobile computers will remind you when it's time to exercise, show you exactly how many calories you're burning as you do it, and then reward you immediately afterwards.
		But that's a minor ding on an otherwise-excellent book, and anyone with half a brain will immediately see several ways that persuasive technology might be applied to their own website.
	www.techsoc.com /persuasive.htm (877 words)

	What Makes Web Sites Credible? New Study by Stanford University and Makovsky & Company Offers Some Answers
		About the Persuasive Computing Laboratory at Stanford University The Stanford Persuasive Technology Lab researches and designs interactive technologies that motivate and influence users.
		With such ends in mind, the Lab created a body of expertise in the design, theory, and analysis of persuasive technologies that it calls "captology." Because captology expertise can enhance interactive technologies outside the world of academia, its research often involves collaborations with industrial partners, clients, and affiliates.
		The Lab also focuses on developing the best methods for designing and prototyping new persuasive technologies.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/06-20-2002/0001750844&EDATE= (851 words)

	BJ FOGG :: Stanford University (Site not responding. Last check: 2007-09-07)
		I direct research and design at the Stanford Persuasive Technology Lab.
		My lab is located at Stanford's Center for the Study of Language and Information and affiliated with Media-X.
		As a member of the consulting faculty, I teach courses on persuasive technology for Stanford's Computer Science Department.
	www.bjfogg.com /work_stanford.html (204 words)

	a klog apart
		The first deep resource is the Stanford Persuasive Technology Lab.
		Principle of Reduction: Using computing technology to reduce complex behavior to simple tasks increases the benefit/cost ratio of the behavior and influences users to perform the behavior.
		Your site may inform and entertain, but persuasion is crucial for many personal and institutional purposes.
	dijest.com /aka/categories/strategy/2003/06/06.html (598 words)

	Institute for the Future \| People \| Jason Tester
		Jason comes to IFTF with a background in human-computer interaction and has long been interested in both researching and designing for the effects of technology on society.
		He holds a B.S. in human-computer interaction design from Stanford University, where he helped found the Stanford Persuasive Technology Lab, the only research and design group focused on the new field of persuasive technologies.
		This project has been widely featured in the press and formed the basis for his focus on innovating new methods for integrating design with long-term futures research.
	www.iftf.org /people/jtester.html (133 words)

	Lab Top Computers (Site not responding. Last check: 2007-09-07)
		Captology: Computers as Persuasive Technologies Captology: Computers as Persuasive Technologies "The Stanford Persuasive Technology Lab creates insight into how computing products -- from websites to mobile phone software -- can be designed...
		TJS LAB Inc. has been supplying its customers with computers, networks, POS equipment, DAYO Software, Custom Programs/Changes, and most importantly, value added services since 1988.
		Lab computers are for research or word processing...
	www.build-a.net /lab-top-computers.html (581 words)

	Emerging Technology - news education science magazines technology science news environment magazine subscriptions ... (Site not responding. Last check: 2007-09-07)
		Successful programs are not just those that let people do what they want to do; they're also programs that persuade users to buy things.
		"Persuasion via computers is different from other types of persuasion in some notable ways," says B. Fogg, director of the Stanford Persuasive Technology Lab.
		"One of the differences is that persuasive elements can be built into experiences we typically don't associate with influence.
	www.discover.com /issues/sep-03/departments/feattech (1635 words)

	Captology Notebook - Stanford University: Readings on web credibility -- the best list ever compiled
		Lab member David Danielson recently wrote a chapter on web credibility for the Encyclopedia of HCI.
		Research report from the Stanford Persuasive Technology Lab, Stanford University.
		Persuasive Technology: Using Computers to Change What We Think and Do.
	captology.stanford.edu /notebook/archives/000071.html (1081 words)

	PCD 2/21/03 Fogg (Site not responding. Last check: 2007-09-07)
		However, because persuasive technology can be used for undesirable ends, an understanding of captology can also help us protect ourselves and our children from unwanted computer-based influence.
		In this talk I will explain key concepts in captology, demonstrate examples of persuasive technology products, and outline some principles that give interactive experiences the ability to motivate and persuade.
		BJ is the author of a recently published book: "Persuasive Technology: Using Computer to Change What We Think and Do" (www.persuasivetech.info).
	hci.stanford.edu /cs547/abstracts/02-03/030221-fogg.html (289 words)

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