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 | | Marshall McLuhan, the sage of culture and technology, will be remembered for his metaphor "the medium is the message," suggesting that the content of communications are subjected to the control of the medium itself. |
 | | The "message" that McLuhan was referring to was not limited to its narrow sense, namely, the explicit set of words or pictures built serially, block by block, step-by-step. |
 | | In such a "message," the words and pictures conveyed in different formats and in different publications may be very different but the larger pattern can be expected to be all the same: this is a stick up, drop your pants and give me your money, rape and plunder being the intent. |
| sunsite.utk.edu /FINS/News_Columns/Fins-NC3-18.txt (827 words) |
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