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| | ARTicles: John -- New Encyclopedia Gives Cool-Hunters a Road Map for Ads |
 | | Michael Schudson suggests that attacks on modern consumer culture are misguided, that "there is dignity and rationality in people's desires for material goods." And Colin Campbell argues that the impact of advertising is not due to the creation of artificial needs but to an imaginative attentiveness to human possibilities. |
 | | In the 1930's the editor of a new magazine, Ballyhoo, was disgusted, as he put it, by "rump-kissing advertising agents," and "rump-kissing magazines"; so his monthly specialized in parodying advertising, turning, for example, the u in "Lux" soap into an o. |
 | | The recent wave of academic hostility is more political, and it, too, is represented in the encyclopedia in entries on "Cultural Imperialism," and "Culture of Consumption," which outline theories about how advertising overwhelms traditional cultures and enshrines capitalist values. |
| www.16beavergroup.org /mtarchive/archives/000335.php (1419 words) |
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