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| | Direct @ Media Buyer Planner (Site not responding. Last check: 2007-10-08) |
 | | Harte-Hanks has formally launched six new service centers for email marketing through its Postfuture email service provider - four in the U.S., one in the U.K., and another in France, according to B to B. The move is designed to combine email with other marketing channels like direct mail, print, and call centers. |
 | | According to a new survey from Direct magazine, 41 percent of direct marketers' marketing budgets are being allocated to online channels this year, and 57 percent of direct marketers plan to increase their online spend in 2006, eMarketer reports. |
 | | Publicis has been unwilling to provide too many details about the new unit, but it's clear that, while the company wants to ensure that its individual media networks are autonomous units with independent management teams, it is looking for ways to develop greater operating efficiencies and eliminate redundancies. |
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