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	domain-B : Indian business : companies : Southern star Chiranjeevi launches Thums Up Mega Thunder celebrations
		During the promotion period, Thums Up 200 and 300 ml bottles in AP will carry special crowns, each having one of the 5 alphabets, C, H, I, R, U printed on the inside.
		Originally introduced in late seventies, Thums Up is known for its strong fizzy taste.
		Thums Up clearly seeks to separate the men from the boys.
	www.domain-b.com /companies/companies_c/coca-cola_india/20040406_chiranjeevi.htm (439 words)

	Thums Up
		Thums Up is a carbonated soft drink that is very popular in India, where its bold "thumbs up" logo is common.
		Thums Up was acquired by The Coca-Cola Company in 1993 from Parle, which now promotes it as a masculine drink.
		In the 1980s, Thums Up ads featured the slogan "Taste the thunder!", and in the 1990s with an increase in bottle size from 200ml to 250ml, it was dubbed the "Maha Cola" (Maha means great).
	encycl.opentopia.com /term/Thums_Up (247 words)

	Science Fair Projects - Thums Up
		Thums Up Thums Up is a carbonated soft drink that is very popular in India, where its bold "thumbs up" logo is common.
		Introduced in 1977 to offset the unceremonious 1975 exit of Coca-Cola from India, Thums Up and Campa-Cola gained nationwide acceptance.
		Thums Up was acquired by The Coca-Cola Company in 1993.
	www.all-science-fair-projects.com /science_fair_projects_encyclopedia/Thums_Up (249 words)

	California - Long Beach
		Built to resemble resort islands to blend in with the surrounding coastal environment, THUMS is a model operation that demonstrates how technology can be used to mitigate the impact of oil operations on sensitive environments.
		THUMS was the first operation to inject reclaimed city water to maintain reservoir pressure.
		In addition, THUMS is an industry leader in the use of electric submersible pumps.
	www.oxy.com /OIL_GAS/world_ops/usa/thums.htm (465 words)

	Thums Up, Mision Impossible in marketing initiative \| Televisionpoint.com News
		Interactive Television has announced an new strategic marketing initiative between Thums Up and Mision Impossible III, a sequel to Mission Impossible (1996) and Mission Impossible II (2000), starring Tom Cruise, Michelle Monaghan, Philip Seymour Hoffman to be released on June 09, 2006 nationwide.
		Thums Up, the popular soft drink brand in India and Mission Impossible III have joined hands and as a part of this national marketing initiative, co-branded promotions on the movie will go on air.
		"Mission Impossible-III and Thums Up is an exciting brand-fit, with the synergies of the macho, out-going, adventurous and fearless positioning, and thus mutually beneficial in reching out to a common target group," said Ajay Mehta, Director, Interactive Television.
	www.televisionpoint.com /news2006/newsfullstory.php?id=1149758162 (324 words)

	agencyfaqs! > news & features > effie
		Thums Up's equity in this segment was diminishing fast.
		To increase the preference for Thums Up over Pepsi in the target age group of 12-29 years.
		Preference for Thums Up in the 12-29 year age group saw an increase of several percentage points.
	www.agencyfaqs.com /news/effie/effie_thumsup.html (266 words)

	Thums Up - Thách thức còn ở phía trước - Tình huống thương hiệu
		Thums Up công khai khiêu khích Pepsi khi thách thức họ tham gia vào một blind taste test.
		Thương hiệu Thums Up được định vị như một loại nước giải khát “nam tính” dựa vào mùi vị của nước và được xem là nước ngọt có ga mạnh hơn các loại khác; khách hàng lớn tuổi thường pha thêm rum khi uống.
		Thums Up đã tiến hành một chiến dịch quảng bá chủ yếu tập trung vào hương vị và hy vọng rằng khi được nhắc đến như nhãn hiệu nước giải khát dành cho người lớn, Thums Up có thể thu hút thêm một lượng lớn các khách hàng nhỏ tuổi.
	www.lantabrand.com /news265group3.html (979 words)

	Indiantelevision.com > Media, Advertising & Marketing Watch >Akshay Kumar in new Thums Up campaign
		The Thums Up's Taste the Thunder campaign will air a 10 seconds teaser on 8 April and will go full steam with a 60 seconds ad on all channels from 9 April.
		The TVC begins with Akshay Kumar discovering that his bottle of Thums Up is empty.
		Thums Up as a brand celebrates the spirit that thrives on the hunger for the impossible.
	www.indiantelevision.com /mam/headlines/y2k6/apr/aprmam25.htm (504 words)

	Thums-up, leading carbonated soft drink
		Thums Up is a leading carbonated soft drink and most trusted brand in India.
		Originally introduced in 1977, Thums Up was acquired by The Coca-Cola Company in 1993.
		Thums Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude.
	www.coca-colaindia.com /Thums-up (83 words)

	brandchannel.com \| Thums Up Cola Brand \| Competitor Brands to Pepsi and Coca-Cola \| Beverage Industry India \| brands \| ...
		Thums Up went from being the only cola in the cantina to facing competition from both Coca-Cola and Pepsi.
		Thums Up had the equity to take on Pepsi and soon an all out war was on.
		Ads showing the Thums Up man riding through the desert in search of a cantina that sells Thums Up rather than drink another cola stick in the minds of many Indians and caught the imagination of youngsters who want to be seen as men.
	www.brandchannel.com /features_profile.asp?pr_id=211 (1363 words)

	Thums Up challenges the adventurous to scale Mount Everest \| Televisionpoint.com News
		Thums Up dares Indians -through a unique promotion - Thums Up Everest Challenge 'Hai Dum?' - that provides Thums Up drinkers an opportunity to test their mettle on the slopes of Mount Everest.
		Targeted at the youth, the campaign embodies the spirit of Thums Up and has been designed to reinforce the brand personality of the product-macho, outgoing, adventurous, and fearless.
		The Thums Up challenge will pan the Indian landscape for over a month, with local challenge rounds in 16 cities.
	www.televisionpoint.com /news/print.php?maintvpt=newsfullstory&id=1110348574 (516 words)

	Indiantelevision.com > Media, Advertising & Marketing Watch > Thums Up Ninja Hunt contest winners announced
		Thums Up unveiled this unique promotion to promote biking culture in India.
		The innovatively designed Thums Up under-the-crown promotion is in line with brand's core identity of being - macho, outgoing, adventurous, and fearless.
		Coca-Cola India has also lined up a series of marketing programs for the promotion of The Thums Up Ninja Hunt that include activation of key accounts, promotional activities in colleges and marketplaces and an extensive road-show showcasing the cool machines covering the country.
	www.indiantelevision.org /mam/headlines/y2k5/apr/aprmam96.htm (362 words)

	Indiantelevision.com > Media, Advertising & Marketing Watch > Interactive Television strikes a deal between ... (Site not responding. Last check: 2007-10-26)
		Thums Up and Mission Impossible III have joined hands and as a part of this national marketing initiative, co-branded promotions on the movie will go on air.
		For the Southern market, Thums Up has also announced a contest, wherein the customer needs to buy Thums Up and can win free tickets for the movie.
		"Mission Impossible-III and Thums Up is an exciting brand-fit, with the synergies of the macho, out-going, adventurous and fearless positioning, and thus mutually beneficial in reaching out to a common target group," said Interactive Television director Ajay Mehta.
	us.indiantelevision.com /mam/headlines/y2k6/june/junemam35.htm (290 words)

	Prof. Arindam Chaudhuri - Survival of the weakest
		Thums Up is not only an example of a quality product but also an example of brand building.
		The ad campaigns used to be most creative wherein the name Thums Up would coincide with the image that comes into mind; An image of a free, excited, adventurous young man which was nicely reflected in the caption "Taste The Thunder".
		If given the same opportunities of health and education their capacity to contribute would have become nearly equal; The only difference being in terms of IQ or combination of genes that they possess.
	www.arindamchaudhuri.com /survival-of-the-weakest.html (1476 words)

	Read Reviews on Thums Up - MouthShut.com
		I remember when i was a kid, i used to drink thums up but the taste then and the taste now has changed like the river Ganga’s...
		Thums Up is one of the drinks that one has been introduced to ever since one was a little child.
		Thums Up is a leading carbonated soft drink and one of the most trusted brand in India.
	www.mouthshut.com /product-reviews/Thums_Up-925003733.html (983 words)

	Aha! Itâs Thums Up to tangy cola war-Corporate Trends-Companies A-Z -News-The Economic Times (Site not responding. Last check: 2007-10-26)
		this time, the ‘real thing’ is pitching thums up against pepsi aha, the indian variant of pepsi twist (cola with a twist of lemon) to be launched on friday.
		sources said that even as thums up plans a high voltage khathi-meethi campaign to hit out at pepsi aha, it is secretly hatching plans to launch a lemony version of thums up.
		when thums up fights pepsi aha next week, it will not be the first time that the thunder cola has been pushed to the battle field.
	economictimes.indiatimes.com /articleshow.asp?art_id=4495024 (431 words)

	The Hindu Business Line : It's Thums Up vs Pepsi again
		According to A.C. Nielsen/ORG, all-India data for January 2003, Coca-Cola India's Thums Up brand has consolidated its position as the country's leading cola brand, with a market share of 23.7 per cent of the overall carbonated soft drink industry, with Pepsi's share being at 21.6 per cent.
		The Coca-Cola Company's results, declared earlier this week in the US, had stated that local brand Thums Up, in addition to the company's bottled water brand, Kinley, helped it register double-digit growth in India in the first quarter of 2003.
		Thums Up's share also declined to 13.9 per cent from 14 per cent in the same period," a Pepsi spokesperson said.
	www.blonnet.com /2003/04/24/stories/2003042402400500.htm (369 words)

	Thums Up to steal thunder overseas (Site not responding. Last check: 2007-10-26)
		Thums Up, the largest selling cola brand with annual sales of Rs 1,700 crore, is set to go international.
		Originally introduced in 1977 by the Parle group, Thums Up was acquired by Coca -Cola in 1993.
		In India, Thums Up is sold widely in states like Maharashtra, Andhra Pradesh, West Bengal, Uttar Pradesh and Gujarat.
	www.fnbnews.com /article/print.asp?articleid=15219 (290 words)

	Indiantelevision.com > Media, Advertising & Marketing Watch > Thums Up challenge to peak masculine aspirations
		MUMBAI: After a really long sabbatical, Thums Up which accounts for 20 per cent market share in the soft drink category has decided to pump in some adrenalin into the brand.
		Sticking to its masculine core, Thums Up, starting 3 March, has gone all out on a heavy duty campaign that is designed in a format to challenge people to get what they aspire for.
		The objective of the campaign is to insight passion among consumers and reinforcing Thums Up's equity in, reinforcing what thumbs up stands for.
	www.indiantelevision.org /mam/headlines/y2k5/mar/marmam30.htm (546 words)

	Asia Times Online :: South Asia news, business and economy from India and Pakistan
		The health-drinks business is also witnessing plenty of churn, with the segment growing at a robust 20-25% in the past few years, compared with less than 8% for carbonated drinks in the past couple of years.
		Surprisingly, perhaps, one of the biggest beneficiaries of this growth is the Indian farmer, because of the integration of backward linkages by cola companies to purchase processed fruit.
		Thums Up was the largest spender in restaurants.
	www.atimes.com /atimes/South_Asia/HE06Df01.html (1127 words)

	The Telegraph - Calcutta : Nation
		Bangalore, Aug. 28: The Karnataka government today filed two cases against Thums Up and Mirinda, the first instance of a sporadic drive moving beyond the flagship brands of Coca-Cola and Pepsi.
		The move against Coke’s Thums Up and Pepsi’s Mirinda followed lab reports that their pesticide content was “way above permissible limits”, Ashok said.
		The cases against Mirinda and Thums Up were filed under the food adulteration act in a court that looks into complaints against companies.
	www.telegraphindia.com /1060829/asp/nation/story_6671483.asp (237 words)

	The Hindu : Karnataka News : Cases against Thums Up, Miranda likely
		Bangalore: The Karnataka Government, after filing a case against Coca-Cola under the Prevention of Food Adulteration Act, will file similar cases against Thums Up and Miranda.
		Director of Health and Family Welfare M.G. Prasad told The Hindu that the two cases would be filed at the Small Causes Court on Monday.
		The results with regard to three soft drinks, Coca-Cola, Thums Up and Miranda, revealed that the drinks contained chemical malathion to an extent of 0.142 parts per million instead of the permitted 0.1 parts per million.
	www.hindu.com /2006/08/20/stories/2006082007210600.htm (178 words)

	Indiantelevision.com > Media, Advertising & Marketing Watch > Coca Cola, Paradox launch Thums Up Everest ...
		The game, developed by Paradox Studios, is based on Thums Up’s unique action packed brand campaign, the ‘Thums Up Everest Challenge - ‘Hai Dum?,’ which provides Thums Up drinkers an opportunity to test their mettle on the slopes of Mount Everest.
		‘Thums Up Everest Challenge’ is the world's first ever mobile game to be used as a promotional tool.
		As the first ever mobile game to promote a brand campaign, ‘Thums Up Everest Challenge’ gives millions the opportunity to experience the thrill of the adventure contest from the comfort of their mobile phones.
	www.indiantelevision.com /mam/headlines/y2k5/mar/marmam77.htm (413 words)

	MAGINDIA.COM - Growing up... on Thums Up and Pepsi's Lehar soda?
		The in-your-face `Have You grown up to Thums Up?' film now has an equally aggressive retort in the form of Lehar, Pepsi Foods' brand of soda.
		While the currently-on-air Thums Up film is about attempting to make Thums Up taste like the rival cola (with blurred voice-over), the Lehar soda film depicts an attempt to convert the soda into Grow Up tonic (an obvious reference to Thums Up).
		Last year's Thums Up blind test challenge television campaign had resulted in Pepsi dragging Coca-Cola India to court for copyright infringement of its `dil maange more' adline.
	www.magindia.com /manarch/news/man7522.html (492 words)

	The Hindu Business Line : Coke uses art to reach out to rural folks
		As a part of this initiative, a co-branded musical activity - the `Thums Up Chowfulla' - was recently organised in several districts and villages all over Maharashtra.
		The Lavni is a traditional folk dance, and brings forth the enthusiastic spirit of the people of the State.Recently, Laxmikanth Berde, Marathi film star, was the primary attraction of the`Thums Up Chowfulla' in Bhawaninagar (a village in the Baramati district of Maharashtra) and entertained the crowd with many of his quirky anecdotes and enactments.
		The Thums Up `Gumbat Gari' is another marketing campaign that spans over 154 villages all over Maharashtra.
	www.thehindubusinessline.com /2003/12/04/stories/2003120401450600.htm (508 words)

	MAGINDIA - Coke is at No 3 as Sprite steals the thanda
		Thums Up accounts for nearly 30% of its sales at around 50 million cases, and Sprite is now selling 40 million cases, with flagship brand, Coca-Cola clearly at number three with 32 million cases.
		When Coca-Cola acquired Thums Up from Parle on its return to the Indian market in 1993, it was seen as a mere stepping stone on the company’s path to growth.
		The conventional wisdom in the market then was that Coca-Cola would put brand Thums Up on the back burner in order to push Coke as its No 1 brand in the country.
	www.magindia.com /manarch/news/man39513.html (841 words)

	Thums Up & Limca soda??? - The BevBoard (Site not responding. Last check: 2007-10-26)
		They were talking about Thums Up was the fastest growing brand in Asia.
		I believe that Thums Up and Limca were the competition; Delhi Bottling made them instead of Pure Beverages.
		posted 01-13-2000 11:00 AM Thums up is a local cola which has been around for 20 years or more (when the big boys were not allowed to play in india!) and now the big national competitor to coke and pepsi.
	www.bevnet.com /bevboard/forum1/html/000250.html (295 words)

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