| | L.L. Thurstone: Attitudes Can Be Measured (Site not responding. Last check: 2007-10-06) |
 | | A scale or linear continuum is implied when we say that a man has more education than another, or that a woman is more beautiful than another, even though, if pressed, we admit that perhaps the pair involved in each of the comparisons have little if anything in common. |
 | | The unit of measurement for the scale of attitudes is the standard deviation of the dispersion projected on the psychophysical scale of attitudes by a statement of opinion, chosen as a standard. |
 | | In scaling the statements whose scale values fall outside the ten divisions of the scale, it will be necessary to make some assumption regarding the nature of the curve, and it will probably be found that for most situations the phi-gamma function will constitute a fairly close approximation to truth. |
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