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| | TOBACCO BRIEF 3 |
 | | The impact of FDA's rules on the amount of tobacco advertising is obvious: The rules prohibit most outdoor tobacco advertising in many of the Nation's most populous communities; all brandname sponsorship of sporting, cultural, and other events; and all use of tobacco brand names and logos on nontobacco merchandise. |
 | | The impact of the rules on the ability of any remaining tobacco advertising to reach adult smokers is equally stark: By FDA's own account, the rules bar tobacco advertising from utilizing those elements of communication (colors and images) that most effectively and efficiently draw attention to an advertisement and impart information. |
 | | Among a large part of the population, therefore, tobacco use is "respectable," "normal," "familiar," "acceptable," "prevalent," "widespread and widely accepted," as well as "commonplace." FDA seeks to use advertising restrictions to transmit to young people the agency's own orthodoxy that tobacco use is deviant, aberrant, and unacceptable. |
| www.usdoj.gov /civil/cases/tobacco/coy_3rd.htm (16219 words) |
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