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	dustbury.com: A Number One idea
		Storz based his idea on two observations: first, that radio listeners really did like music on the air, at least as much as they did the dramas and comedy shows of the day, and that in eateries, a handful of songs got the majority of jukebox spins.
		Storz went on to acquire other stations, in Kansas City, Minneapolis, Miami, St Louis and (yes!) Oklahoma City, and fine-tuned his format, which by then had spread to other group owners, most notably Gordon McLendon, who operated the fabled KLIF in Dallas.
		Storz died of a stroke in 1964, only thirty-nine years old; his father, who had been running the business side of the station group, took over the operation and continued to run it for the next twenty years, when the stations were finally sold.
	www.dustbury.com /archives/001988.html (369 words)

	Todd Storz - Wikipedia, the free encyclopedia
		Todd Storz, along with his father Robert, purchased radio station KOWH-AM in Omaha, Nebraska in 1949; Todd became the station's general manager.
		Storz expanded his stable of radio stations, purchasing WTIX-AM in New Orleans, Louisiana, gradually converted his stations to an all-hits format, and pioneered the practice of surveying record stores to determine which singles were popular each week.
		Storz died of a stroke in 1964 at the age of 39.
	en.wikipedia.org /wiki/Todd_Storz (341 words)

	REELRADIO PRESENTS A SPECIAL REPORT: TODD STORZ and RADIO'S REVOLUTION
		Narrator Ray Otis details the origins and influences of the Storz Top 40 format, beginning with the Top 10 on daytimer KOWH, Omaha, which became the nation's top-rated independent radio station in the early '50's.
		He joined the Storz group just after Todd Storz's death, at age 38, in 1964.
		Storz was telling the juke box story; only it'd happened not across the street from KOWH, but in another time; another place.
	www.reelradio.com /storz (726 words)

	arthritis pain relief - Todd Storz
		Todd Storz of Nebraska is credited with being the father of the Top 40 radio format which Gordon McLendon then went on to perfect with great commercial success during the 1950s and 1960s.
		Todd Storz is widely credited for the creation of the Top 40 radio format, while credit for perfecting the format goes to Gordon McLendon.
		Todd Storz expanded his stable of radio stations, purchasing WTIK-AM in New Orleans, Louisiana, gradually converted his stations to an all-hits format, and pioneered the practice of surveying record stores to determine which singles were popular each week.
	www.painreliefchat.com /arthritis-pain-relief/Todd_Storz (291 words)

	Top 40 Info - Bored Net - Boredom (Site not responding. Last check: 2007-09-26)
		Although the concept of the hit parade is older, the invention and naming of the Top 40 format is widely credited to Todd Storz, who was the director of radio station KWOH-AM in Omaha, Nebraska in the early 1950s.
		Storz noted the great response certain songs got from the record-buying public and compared it to the way certain selections on jukeboxes were played over and over.
		In 1954, Storz purchased WHB-AM, a high-powered station in Kansas City which could be heard throughout the midwest and great plains, converted it to an all-hits format, and dubbed the result "Top 40".
	www.borednet.com /e/n/encyclopedia/t/to/top_40.html (617 words)

	Top 40
		The term was first used for a radio format that features repeated plays of a small number of hit records.
		Although the concept of the hit parade is older, in the early 1950s, broadcaster Todd Storz[?] was in a tavern in Omaha, Nebraska when he noticed that the patrons repeatedly played only a few songs on the juke box despite a large selection.
		Storz realized that people liked hearing the hits repeatedly, and developed the first Top 40 programming on New Orleans station WTIK[?].
	www.ebroadcast.com.au /lookup/encyclopedia/to/Top_40.html (307 words)

	News Tribune - 50 years ago KC station pioneered Top 40 format 06/25/03 (Site not responding. Last check: 2007-09-26)
		The format is credited to the Storz broadcasting family, whose network of stations was anchored by WHB of Kansas City, the AM station it purchased in the early '50s.
		While Storz was serving in the U.S. Army, he noticed how restaurant customers, faced with perhaps 70 choices in the jukebox, often selected the same 10 or 12 songs.
		Storz refined the idea through the early 1950s, and the format received its formal name at the second Storz station, WTIX, in New Orleans, purchased in 1953.
	64.146.17.242 /stories/062503/ent_0625030046.asp (925 words)

	Kent Burkhart - www.kentburkhart.com
		And Todd had signed a contract with the owners of WQAM in Miami to purchase itand in fact filed with the Federal Communications Commission for transfer of WQAM ownership to his company.
		So the Miami station owners filed a protest with the FCC requesting the transfer be denied because of the Storz formatwhich not only played the Top 40 hitsbut also ran contests and promotionswhich the Miami station owners stated was unfair competition and was not in the public interest.
		Todd wrote, “In its last days before adjournment, the Commission was tremendously busy, and our matter was not on the agenda for reconsideration on Thursday.
	www.firststrategy.com /kentburkhart113.htm (1045 words)

	REELRADIO: A Stamp for Storz? Proposal to Commemorate the Father of Top 40 (Site not responding. Last check: 2007-09-26)
		With the purchase of WTIX in New Orleans by Todd Storz in 1953, the year 2003 represents the 50th anniversary of the start-up of Top40 radio programming.
		After all, Todd Storz and his radio group were responsible for changing the sound of radio in the United States forever.
		A good way to begin is to petition your U.S. Representative and U.S. Senators to contact Terrance W. McCaffrey, Manager of Stamp Development for the United States Postal Service, to urge his associates on the Citizen's Stamp Advisory Committee to issue such a stamp to commemorate the 50th anniversary of Top40 radio.
	www.reelradio.com /storz/stamp.html (306 words)

	dustbury.com: The hits just keep on coming
		As you're probably well aware, Storz, as in Todd, was already operating successful radio stations in Omaha (KOWH) and New Orleans (WTIX), which were as legend has it the first two stations to feature the most popular songs played all day, as opposed to the block programming heard on many other stations at that time.
		Storz would take this same "Top 40" radio format to Minneapolis in 1955 on WDGY and to Miami in '56 on WQAM (on which Burger King would have been foolish not to advertise).
		Looking back, it's a good thing Storz made everything up to date in Kansas City and took over WHB fifty years ago today, or millions of us might now be listening to "Paint and Varnish" radio, and who knows what that might sound like.
	www.dustbury.com /archives/002847.html (267 words)

	WHB - Welcome to Mid-America's Debut To 40 Radio Station
		The most common version has Todd Storz, scion of the Omaha brewing family and executive of KOWH sitting in an Omaha bar or cafe in the early 1950s.
		The truth is simpler that that, says George Armstrong, former executive vice president of the Storz group and general manager of WHB, the Storz flagship station from 1954 to 1967.
		The Storz group acquired WHB from the Cook Paint and Varnish Co. on June 14, 1954, Armstrong remembers.
	worldshappiestbroadcasters.com /starArticle.asp (400 words)

	King of Giveaway - TIME
		Storz shovels out jackpots in a succession of quizzes, guessing games and treasure hunts that occasionally tie up traffic when the search is on.
		Storz permits no cultural note; he allows his stations only 60 records at a time, lets them play only the 40 top tunes of the week, well larded with commercials.
		Last week Storz was warming the mikes in Omaha and Minneapolis for "the biggest one-shot giveaway of all time on either radio or TV." The prize: two bank drafts for $105,000, each hidden within a ten-mile radius of Storz's Stations KOHW and WGDY.
	www.time.com /time/magazine/article/0,9171,866997-1,00.html (553 words)

	Remembering 630KXOK St. Louis
		Todd Storz is the guy who taught us to smile when we talked, keep our comments brief and pithy (way before Bill O'Reilly ever heard the word) and play the hits and, fer goodness' sake, keep the music list short!
		He ran the business side of Storz during the glory years and was responsible for liquidating the group in the early 80's with KXOK/St. Louis the last property sold.
		In 1958 he was appointed GM of the Storz Oklahoma City station, KOMA, and in 1964 he was transferred to KXOK as VP/GM.
	630kxok.stlmedia.net /pix/mgtstaff.htm (751 words)

	WMCA Good Guys History
		In 1958 Steve Labunski, a former executive in the Todd Storz organization, came to New York as the General Manager of WMCA.
		Todd Storz and Bill Stewart are credited with the idea of creating "Top 40" radio.
		Against much opposition to hiring a woman program director, Ruth was hired in 1958 to work with Labunski to create a Todd Storz type Top 40 music radio station in New York.
	www.musicradio77.com /wmca/history.html (1530 words)

	KOMA Oklahoma City (Site not responding. Last check: 2007-09-26)
		It is interesting to note some important points about Storz Broadcasting, the "top 40" concept of radio, and the format system employed by most successful radio stations was developed by Todd Storz and Gordon McClendon who owned stations all over America including KLIF in Dallas and KILT in Houston..
		Todd Storz became the President of Storz Broadcasting Company until his death in 1964.
		The reaction was incredible, a rock 'n roll legend shook the radio industry in Oklahoma City and another chapter in the long proud history of KOMA had begun.
	www.komaradio.com /stationinfo.html (2320 words)

	What we're doing, here... (Site not responding. Last check: 2007-09-26)
		Don Loughnane in the early-'60s was operations manager of WHB, one of Todd Storz' stations.
		Storz is considered by many the father of Top-40 Radio.
		The times I met Todd Storz it was in Don's basement den, complete with wet bar.
	www.kirbomedia.com /about.htm (657 words)

	Top 40 St. James Encyclopedia of Pop Culture - Find Articles
		The story goes that Storz and his program director, Bill Stewart, were sitting in a bar in Omaha, when they became aware that patrons played the same jukebox selections repeatedly over the course of four hours.
		Storz implemented this playlist at KOWH and the ratings improved drastically.
		In 1955, influenced by Howard, Storz at WTIX radio in New Orleans continued the concept at an Omaha radio station.
	www.findarticles.com /p/articles/mi_g1epc/is_tov/ai_2419101234 (1026 words)

	:: Mike Anderson's St. Louis Media Info & News ::
		But the genius of Todd Storz and Gordon McLendon drove the Top 40 concept from the beginning and Bill Stewart is said to have made their genius work.
		While Storz is credited with being “the father of Top 40 radio,” Gordon McLendon’s chain of radio stations in the early 1950s became nationally prominent because of using a formulated mixture of music, news, and spirited station promotion.
		Tod Storz, KOWH playing the same songs, over and over again was attracting more audience than any other station in Omaha.
	www.stlmedia.net /pages/pages-top40origins.htm (2428 words)

	History Of Top 40 Radio
		Back in the 1950's media maverick Todd Storz created and perfected the most influential radio group of it's time.
		Todd Storz (1924 -1964) would be 75 in 1999, the 50th anniversary of his company's founding in 1949 at Omaha, Nebraska.
		This 90-minute cassette takes you inside the definitive audio biography about Todd Storz and his legacy to radio broacasting.
	www.chapmanrecording.com /Storz.html (326 words)

	Rock and Roll Radio
		In 1949 Todd Storz founded a company in Omaha.
		With Storz in that Omaha bar on that fabled night was Bill Stewart, whose recalled how he and Storz both noticed bar patrons kept selecting the same songs over and over on the jukebox.
		While Storz is credited with being “the father of Top 40 radio,” Gordon McLendon’s chain of radio stations in the early 1950s became nationally prominent because of using a formulated mixture of music, news, and spirited station promotion.
	www.bossradioforever.com /html/rock_and_roll_radio.html (805 words)

	The Great Juan Caper
		Gordon McLendon was another, holding court in Dallas.
		Todd Storz directed his Storz Group from Minneapolis.
		Crowell-Collier ran a small chain of noisy rockers in LA, San Francisco and Minneapolis that were influential beyond their number.
	www.kemerymedia.com /gjc.htm (467 words)

	KOWH Sandy Jackson Theme Song - 1957 (Site not responding. Last check: 2007-09-26)
		Contrary to popular belief, KOWH was not originally a Top 40 station under Storz ownership, which began in 1949.
		Whether the actual Storz "Top 40" format was ever placed on KOWH, and if so, when, is not entirely clear.
		It's obvious from this brief 1957 listen to KOWH that the Storz programming magic had left with Todd Storz when he sold the station.
	www.deanejohnson.net /audio/KOWH_Sandy_Jackson.shtml (162 words)

	Robert Todd Storz (1924 - 1964) - Find A Grave Memorial
		Robert Todd Storz is commonly credited with inventing the Top 40 Radio format during the mid 1950s while he worked KOWH, an Omaha radio station.
		Storz also found an interesting way to get rid of popular DJs on competing stations.
		Storz sent out demo tapes of Owens (and other DJâs) to stations out of state.
	www.findagrave.com /cgi-bin/fg.cgi?page=gr&GRid=18858 (223 words)

	WHB and the Invention of Top 40 Radio. (Site not responding. Last check: 2007-09-26)
		Fatherley himself was Production Director at Storz's KXOK in St. Louis in the mid 1960s and Program Director at the chain's Kansas City giant, WHB from 1967 through 1969.
		As a result of the personal investigating I did (which includes a recent conversation with Bud Connell, who was personally hired by Todd Storz), I am most assured that Richard Ward Fatherley's information is incredibly accurate, if not bordering on perfection — a most difficult plane to achieve.
		The Storz group acquired WHB from the Cook Paint and Varnish Company on June 15, 1954, Armstrong remembers.
	wrko.org /whb/whb_storz.htm (969 words)

	KOMA Radio (Site not responding. Last check: 2007-09-26)
		It had the greatest coverage area of all the Storz stations with a nighttime signal that covered much of the country.
		The Storz Top-40 sound, blending the most popular music of the day with engaging personalities and weather, news and sports, plus promotion, was rather primitively produced in those days.
		Todd Storz, who was intrigued by electronics, took an active interest in the installation of the Shaffer automation unit.
	www.nwinfo.net /~stus/koma.html (416 words)

	WTIX's Ted Green
		Todd Storz gave New Orleans WTIX....The success and rightness of what he wanted in radio seems to be reflected in all our memories.
		I had been with Storz for 15 and a1/2 years.....FM radio was beginning siphon away rating numbers....and it was obvious that Storz was not going to acquire any FM proberties.
		I got wind of something in the works that proved to be true....that none of Todd Storz's kids was interested in the business (the main reason that the company was continued after Todd passed away, as I understood it)....and that a decision had been reached to begin marketing the stations for sale!
	www.walkerpub.com /radio_tedgreen.html (4241 words)

	Airchecks:Radio:REELRADIO Reel Top 40 Radio Repository
		The Real Don Steele, KHJ Los Angeles May 3 1967
		Todd (Storz) and some others were sitting around figuring out what they could do on their station and they noticed that WDSU had a program called the Top 20.
		And they thought if the Top 20 was successful, that the Top 40 would be even better - and that's what they said - We're going to be twice as good as WDSU 'cause we're gonna play - The Top 40."
	www.reelradio.com (705 words)

	Top 40 Radio
		History isn't quite clear on the beginnings of Top 40 Radio, but one of the most accepted stories is that back in about 1954, Todd Storz and one of his engineers were in a bar across from KOWH, and they noticed that the same few songs were being played repeatedly on the jukebox.
		Storz took this idea of a "trimmed playlist" back to his station and put it into effect, doing away with other types of music programs, he went strictly with pop tunes, it was a huge success, KOWH soared to the #1 spot in Omaha.
		This format of "formula radio" was used by Storz at all his stations and was picked up by other stations across the nation and became known as "Top 40
	www.cruisinthe60s.com /top40radio.htm (634 words)

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