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Topic: Tokyo Tsushin Kogyo

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	Akio Morita - Wikipedia, the free encyclopedia
		Akio Morita (盛田昭夫 Morita Akio, January 26, 1921 in Nagoya, Japan - October 3, 1999 in Tokyo) was a co-founder of Sony Corporation.
		Trained as a physicist, Morita was an officer in the Japanese navy during World War II.
		He met Masaru Ibuka in the Wartime Research Committee; on May 7, 1946, they founded Tokyo Tsushin Kogyo K.K.
	en.wikipedia.org /wiki/Akio_Morita (425 words)

	Encyclopedia :: encyclopedia : Sony (Site not responding. Last check: 2007-11-03)
		Sony Corporation is traded on the Tokyo Stock Exchange under number 6758 and on the NYSE as SNE through ADRs.
		The name "Sony" was chosen for the brand as a mix of the Latin word sonus, which is the root of sonic and sound, the English word "sunny", and from the word Sonny-boys which is Japanese slang for "whizz kids".
		The move was not without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name.
	www.hallencyclopedia.com /Sony (1599 words)

	Morita by Sony, for the record
		Morita packed his belongings and prepared to leave for Tokyo, when an article about a research laboratory founded by Ibuka appeared in an Asahi newspaper column called, "Blue Pencil." With the end of the war, Ibuka had founded Tokyo Telecommunications Research Institute to embark on a new beginning.
		To counter such views, Morita stressed it was necessary to change the name of the company to something that was easier to pronounce and remember, in order for the company to grow and increase its presence globally.
		As changing the name Tokyo Tsushin Kogyo to Sony indicates, Morita was eager to diversify Sony's operations outside of the electronics business.
	www.mail-archive.com /fukuzawa@ucsd.edu/msg09289.html (1686 words)

	[No title] (Site not responding. Last check: 2007-11-03)
		Cohen, by contrast, was struck by the devotion to quality he encountered on his first Tokyo trip in 1954.
		Ibuka and his team in Tokyo had perfected a high-frequency transistor they felt would be ideal for radios.
		Cohen saw on his initial TTK visit was in fact one of the first few sets produced.
	www.sony.ca /sonyca/view/english/corporate/corporate.shtml (1545 words)

	Essay: Sony was established in 1946, under the name Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering ...
		Essay: Sony was established in 1946, under the name Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation), or Totsuko for short, with about twenty employees.
		Sony was established in 1946, under the name Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation), or Totsuko for short, with about twenty employees.
		Introduction Sony was established in 1946, under the name Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Corporation), or Totsuko for short, with about twenty employees.
	www.coursework.info /University/Business/Sony_was_established_in_1946_under_the_name_Tokyo_L46196.html (324 words)

	Engology.com, Engineer Masaru Ibuka, Billionaire Engineer, Inventor, Co-founder of the Sony Corporation, President, ...
		His thesis was on an experimental projection-type television system using a nitro-benzol Kerr cell, a pair of Nichol's prisms, and a carbon arc with a rotating mirror wheel.
		After graduation from Waseda University, he joined Photo-Chemical Laboratories Inc., in Tokyo, where he was engaged in the research into the technology of sound recording on movie films (1933-1937).
		In the fall of 1945, he founded Tokyo-Tsushin Kenkyusho (Tokyo Telecommunications Laboratory) Co., which in 1946 was merged into the Tokyo-Tsushin-Kogyo Co., the predecessor of the Sony Corporation.
	www.engology.com /eng5ibuka.htm (670 words)

	Transistor Radio
		A tape recorder manufacturer called Tokyo Tsushin Kogyo had also decided to make small radios.
		In fact, they were going to devote their whole company to commercial products like that.
		Tsushin Kogyo was close to manufacturing its first radios when it heard that an American company had beaten them to the punch.
	www.pbs.org /transistor/background1/events/tradio.html (481 words)

	Sony : The History of the Sony Corporation : United Kingdom (Site not responding. Last check: 2007-11-03)
		Originally called Tokyo Tsushin Kogyo (Tokyo Telecommunications Engineering Company), Sony’s roots go back over half a century to 1946 when it was founded by Masaru Ibuka and Akio Morita.
		In the crippled post-war Japanese economy Ibuka and Morita made their living repairing radios and manufacturing small numbers of voltmeters whilst looking to develop a future in designing and manufacturing new electronics.
		TTK was already being used by another company so a new name, Sony, was conceived.
	www.sony.co.uk /view/ShowArticle.action?article=1060176719725&site=odw_en_GB (373 words)

	Invisible Heroes - Hero
		They called their shop “Tokyo Tsushin Kogyo” and said its purpose would be “To do what others have not done.” In the years to come, repairman Masaru Ibuka would become widely known for his books on the education of young children.
		A Harris Poll conducted in 1998 confirmed that Tokyo Tsushin Kogyo, the little repair shop created by Masaru Ibuka and his partner, had overtaken GM and General Electric to become the best known brand in the world.
		But you’ve probably never heard of Tokyo Tsushin Kogyo because in 1958, since the initials “TTK” were already taken by another company, Ibuka’s partner suggested they take the name “Sonus,” referring to the mythic god of sound, while Ibuka was drawn to the warmer “Sonny-boy,” an American phrase used to describe a bright young child.
	www.invisibleheroes.com /hero.asp?issue=204 (516 words)

	Ibuka Bio
		The next year he was joined by his colleague Akio Morita, and they founded a company called Tokyo Tsushin Kogyo K.K., which translates in English to Tokyo Telecommunications Engineering Corporation.
		The company built Japan's first tape recorder called the Type-G. In the early 1950s, Ibuka was traveling in the United States and heard about Bell's invention of the transistor.
		While Regency and Texas Instruments in the US may have built a transistor radio first, it was the Tokyo company that really invested the radio as a viable commercial product.
	www.mrbetamax.com /IbukaBio.htm (373 words)

	Sony Speaker
		It is currently one of the world's largest producers of consumer electronics and is one of the biggest corporations in Japan.
		It was founded by Masaru Ibuka and Akio Morita on May 7, 1946 as the Tokyo Telecommunications Engineering with about 20 employees.
		background on the sony brand: http://news.sel.sony.com/corporateinfo/sony_brand/ from http://www.sony.net/Fun/SH/1-35/h1.html: In 1958, Tokyo Tsushin Kogyo, which was gaining recognition for its Sony brand goods, changed its name to Sony Corporation.
	www.behindthefridge.com /pages6/84/sony-speaker.html (694 words)

	Sony South Africa \| Home \| About \| Sony History \| Years of ... (Site not responding. Last check: 2007-11-03)
		Gradually, the office environment started to improve as the silicon steel boards, drilling machines and other equipment were transported from the Suzaka factory, and the personnel who had been tying up loose ends there joined the Shirokiya staff.
		In October, Ibuka and his group established a new facility, called "Tokyo Tsushin Kenkyujo"(Totsuken), or "Tokyo Telecommunications Research Institute." Although everyone was eager to work for the new company and to help rebuild post-war Japan with their engineering know-how, Know one knew what to do at first.
		Since he had been offered a job as a lecturer at the Tokyo Institute of Technology (Tokodai), Morita wasted no time in moving to Tokyo and in renewing their acquaintance.
	www.sony.co.za /about/progress.asp?ID=1&SID=45 (764 words)

	GameSpot Forums - PlayStation 3 - Ouch Sony, what are you gunna do?
		America) returned from his first trip to the United States that year, he realized that the company needed a name that was recognizable (and pronounceable) outside of Japan.
		"Tokyo Tsushin Kogyo" was an unwieldy name and had no particular meaning to the rest of the world; its translation, "Tokyo Telecommunications Engineering Company," wasn't much better, and its three-letter abbreviation (TTK) had already been claimed by the Japanese national telephone company.
		The primary reason they did not, is that the railway company Tokyo Kyuuko was known as TKK.
	www.gamespot.com /pages/forums/show_msgs.php?topic_id=24049192 (1704 words)

	Sony Co-Founder Akio Morita Dies at 78 - 10/11/1999 - Electronic News (Site not responding. Last check: 2007-11-03)
		On May 7, 1946, Masaru Ibuka and Akio Morita founded Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corp.), which later became Sony Corp. in 1958.
		Their partnership fostered what was to become one of the most successful companies of the 20th century.
		When he returned home to Nagoya, Japan after World War II, he was invited to join the faculty of the Tokyo Institute of Technology by one of its professors.
	www.reed-electronics.com /Electronicnews/article/CA48039.html (622 words)

	Sony : The Founding of Sony Corporation : Europe (Site not responding. Last check: 2007-11-03)
		Founded in Tokyo in 1946, Sony was the brainchild of two men.
		The success story started in 1954 when Tokyo Tsushin Kogyo K.K., or Tokyo Telecommunications Engineering Corporation, as the company was named, won a license to make transistors.
		The transistor had been invented in America but it had not been applied to radios, which were valve driven appliances.
	www.sony-europe.com /view/ShowArticle.action?article=1061464971180&site=odw_en_EU (382 words)

	[No title]
		TTK joins the fray in 1957, though the Japanese firm has two concerns.
		So, Tokyo Tsushin Kogyo Westernizes its name by merging the Latin word for sound, sonus, with the North American phrase “sonny boy.” Result: Sony.
		Street teams flood Tokyo to play demo tapes for pedestrians, most of whom speed from skeptical to thrilled in seconds.
	oook.info /musics/portaudio.html (1721 words)

	EAP Reading (Site not responding. Last check: 2007-11-03)
		I had decided during my first trip abroad in 1953 that our full name - Tokyo Tsushin Kogyo Kabushiki Kaisha - was not a good name to put on a product.
		We tried Tokyo Teletech for a while, but then we learned there was an American company using the name Teletech.
		In June 1957, we put up our first billboard carrying the Sony name opposite the entrance to Tokyo's Haneda International Airport, and at the end of the year we put up another in the heart of the Ginza district of Tokyo.
	www.uefap.com /reading/exercise/texts/sony.htm (1680 words)

	Sony - Wikipedia, the free encyclopedia
		In 1945, after World War II, Masaru Ibuka started a radio repair shop in a bombed-out building in Tokyo.
		The next year he was joined by his colleague Akio Morita, and they founded a company called Tokyo Tsushin Kogyo K.K. citation needed]
		The name "Sony" was chosen for the brand as a mix of the Latin word sonus, which is the root of sonic and sound, the English word "sunny", and from the word Sonny-boys which is Japanese slang for "whiz kids".
	en.wikipedia.org /wiki/Sony_Corporation (2789 words)

	Urban Legends Reference Pages: Business (SONY)
		In 1953, the electronics company we now know as Sony was called Tokyo Tsushin Kogyo, an outfit whose primary business was the manufacture and sale of tape recorders and magnetic tape.
		transistor radio in 1955, and Tokyo Tsushin Kogyo officially changed its name to the Sony Corporation in 1958.
		The only connection between Sony and the Rockefellers is that Sony head Akio Morita and David Rockefeller both served on the Trilateral Commission beginning in 1973.
	www.snopes.com /business/names/sony.asp (242 words)

	ZoomInfo Web Summary: Norio Ohga (Site not responding. Last check: 2007-11-03)
		Also at the Hilton, Michael Nigitsch, Vice President, Japan and Korea and Hilton Tokyo General Manager, hosted a birthday party in the hotel's Presidential Suite for former Sony Chairman Norio Ohga.
		His career has spanned the worlds of business and music since he first joined Sony as a consultant in the 1950's while studying as a baritone in Germany.
		He graduated from the Tokyo National University of Fine Arts and Music and the Berlin University of the Arts, and initially pursued a professional career as a singer.
	www.zoominfo.com /directory/Ohga_Norio_559030.htm (476 words)

	Sony South Africa \| Home \| About \| Sony History \| Years of ... (Site not responding. Last check: 2007-11-03)
		On May 7, 1946, more than twenty management and staff attended the inauguration ceremony, which officially established Tokyo Tsushin Kogyo (Totsuko).
		As it does so, we can certainly make a contribution to society." With that, Tokyo Tsushin Kogyo Kabushiki Kaisha (Tokyo Telecommunications Engineering Corporation) was born.
		Finding them on the fl market required trips to either Akihabara, in Tokyo, the Yokohama area or as for as Ibaraki Prefecture.
	www.sony.co.za /about/progress.asp?ID=1&SID=45 (596 words)

	Sony Resources & Information - sony stereo systems
		Sony Corporation is traded on the Tokyo Stock Exchange under number 6758 and on the NYSE as SNE sony through ADR.
		At the time of the change, it was extremely unusual for a Japanese grand company to use Roman letters instead of Chinese characters spot to spell its name.
		The move was not cameras without opposition: TTK's principal bank at the time, Mitsui, had strong feelings about the name.
	www.bizhisto.com /sony.htm (2701 words)

	Sony Colombia
		La compañía comenzó a proveer este producto a las oficinas del gobierno, con lo que el nuevonegocio de Ibuka y su grupo inició plena marcha a fines de 1945.
		Vino entonces el establecimiento de Tokyo Tsushin Kogyo (Corporación de Ingeniería de Telecomunicaciones de Tokio).
		Así nació Tokyo Tsushin Kogyo ó Totsuko ó Corporación de Ingeniería de Telecomunicaciones de Tokio).
	www.sony.com.ec /historia/historia2.crp (766 words)

	tycoons-akio morita
		Helped by the technical wizardry of fellow scientist Masaru Ibuka, Morita turned $375 and space in a bombed-out department store into an icon of corporate success and Japanese innovation.
		Morita and Ibuka started in 1946 with a conventional name, Tokyo Tsushin Kogyo, and a bulky, unattractive product, the tape recorder.
		Their mission was to marry advanced technological concepts to the needs of potential customers, but postwar Japan's consumers could little afford electronic gadgetry, so Morita decided to test the success of export-led growth.
	www.time.com /time/asia50/b_tyco2.html (378 words)

	sony \| Doing my Homework
		The Sony Corporation, originally called the Tokyo Tsushin Kenkyujo"(Totsuken), or "Tokyo Telecommunications Research Institute, was established in 1945 by Masaru Ibuka.
		Although the name Sony didnt appeal too many at first because Tokyo Tsushin Kogyo was already popular, Morita convinced others that it was important to have an easily pronounceable and easy to remember name.
		In 1960, the Sony Corporation was established in the United States and was set up to be one of the main facilities for the Sony Corporation around the world.
	www.doingmyhomework.com /show_essay/9222.html (1014 words)

	Angelina Jolie club: Sony (Site not responding. Last check: 2007-11-03)
		The TR-63 of 1957 cracked open the U.S. market and launched the new industry of consumer microelectronics." By the mid 1950s, American teens had began buying portable transistor radios in huge numbers, helping to propel the fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units by the end of 1958.
		The primary reason they did not, is that the railway company Tokyu was known as TKK.
		At the time of the change, it was extremely unusual for a Japanese company to use Romaji instead of Kanji to spell its name.
	morongo.info /en/Sony (2354 words)

	Dissertations, Essays on Sony Corp.
		Corporate History Sony Corporation was founded in 1946 under the name Tokyo Tsushin Kogyo or the Tokyo Telecommunications Engineering Company.
		Because of the belief that a company’s brand is its livelihood, the company changed its name to Sony in 1958.
		The report also adds, "By linking people to appealing content and services, Sony’s connects people to a new world of enjoyment".
	www.essayboom.com /essay/Sony_Corp-17478.html (166 words)

	[No title]
		El establecimiento de Tokyo Tsushin Kogyo (Corporación de Ingeniería de Telecomunicaciones de Tokio)
		El 7 de mayo de 1946, más de veinte ejecutivos de la gerencia y del personal asistió a la ceremonia inaugural oficial de Tokyo Tsushin Kogyo (Totsuko).
		Así nació Tokyo Tsushin Kogyo Kabushiki Kaisha (Corporación de Ingeniería de Telecomunicaciones de Tokio).
	www.sonypr.com /historia2.crp (666 words)

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