| | Getting it Right - Totara Estate |
 | | Totara Estate is far from the biggest tourism attraction around, but by paying attention to authenticity and relaying stories with passion and knowledge, this heritage site is successfully aligning its experiences to the wants and needs of international visitors. |
 | | A small attraction in a small tourism district, Totara Estate works hard through Tourism Waitaki in positioning the heritage sector as a unique differentiator for the region, actively promoting itself through its website as one of a cluster of heritage attractions. |
 | | Key messages are reinforced around the property, verbally and in writing, using interpretive materials such as calico drops and macrocapa slabs that are in keeping with Totara’s positioning. |
| www.tourismnewzealand.com /tourism_info/latest-news/getting-it-right---totara-estate.cfm (368 words) |