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Strategic Plan 2002 - 2006 - Industry Leadership - Structures, Partnerships & Alliances (Site not responding. Last check: 2007-10-09) |
 | | Successive tourism strategic plans 1993-1996 and 1997-2001 prepared by Tourism Victoria in conjunction with the tourism industry, identified the fragmented structure of the industry in Victoria as a barrier to the development of a commercially sustainable industry. |
 | | While the industry has become more united and cohesive in recent years, and the various industry and regional organisations better represent the needs of their respective memberships, all suffer from limited resources, competition for membership, potential duplication of services and in some cases, a lack of sustained professional leadership. |
 | | During 2001, the industry recognised the need for the development of a peak organisation to represent Victoria's tourism industry, and to provide a united, and representative voice to government, the industry and the community that matched the strength and contribution of tourism. |
| www.tourism.vic.gov.au /strategicplan/plan2002_2006/3_industry_leadership/industry_structures_partnerships_alliances.htm (1687 words) |