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| | Transaction & Switching Cost |
 | | Anderson, Erin (1988), "Transaction Costs as Determinants of Opportunism in Integrated and Independent Sales Forces," Journal of Economic Behavior and Organization, 9 (May), 247-264. |
 | | Rindfleisch, Arie and Jan B. Heide (1997), "Transaction Cost Analysis: Past, Present and Future Applications," Journal of Marketing, 61 (October), 30-54. |
 | | Williamson, Oliver E. (1979), "Transaction Cost Economics: The Governance of Contractual Relations," Journal of Law and Economics, 22 (2), 232-262. |
| users.ugent.be /~dgosseli/bibtranscost.htm (241 words) |
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