| |
| | Randall Publishing Launches Truckers News en Espanol |
 | | In an effort to understand the unique preferences and needs of the Hispanic trucker, TransPerfect is conducting innovative research in Spanish at truck stops throughout the U.S. and analyzing findings to obtain detailed information about the demographics of this market. |
 | | "While Hispanic truckers need the same news, regulatory, safety and equipment information as other drivers, their lifestyle issues and interests are unique," says Linda Longton, Randall vice president of editorial. |
 | | Like its sister publication Truckers News, Truckers News en Espanol will be distributed by Randall's TruckStop's Express Division, which hand delivers the publication to the nation's premier truck stops, including Love's, Pilot and Petro locations. |
| www.ereleases.com /pr/20050106005.html (475 words) |
|