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| | Harris Interactive | The Harris Poll - Why Some Companies Are Trusted and Others Are Not |
 | | This includes knowledge of the company's management and leadership, and the position that a company may take on an important issue, such as the environment, or health and safety legislation. |
 | | One, "deference," is generic; people with high levels of deference (e.g., they trust most companies to do the right thing when faced with a crisis, or they believe that most companies are "honest and truthful") tend to trust all companies more. |
 | | As many corporate executives have learned, this trust is hard to earn and easy to lose, and while some aspects of trust can be addressed through good corporate communications, often when you lose trust, advertising and public relations will only do part of the job in regaining it. |
| www.harrisinteractive.com /harris_poll/index.asp?PID=237 (1276 words) |
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