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	'Two Buck Chuck' good as gold in N.Y. wine test \| The San Diego Union-Tribune
		BERKELEY – "Two Buck Chuck," the California wine famous for its low price, proved to be worth its weight in gold to judges in a New York competition.
		A Charles Shaw shiraz –; Charles Shaw is Two Buck Chuck's formal name – made it to the finals of the International Eastern Wine Competition, one of 53 from 2,300 entries.
		Those results were to be released tonight in Corning, N.Y. Two Buck's showing reportedly caused chagrin at the competition after the blind tasting.
	www.signonsandiego.com /uniontrib/20040617/news_1n17wine.html (320 words)

	What's up with Two Buck Chuck?
		In case you haven't heard, Two Buck Chuck is the moniker for a new line of California wines sold under the Charles Shaw label.
		At two bucks a bottle, a C minus is a pretty reasonable return on investment.
		The general opinion seems to be that Two Buck Chuck is selling well for the simple reason that it is cheap.
	www.azcentral.com /home/wine/articles/0410winevintages10.html (833 words)

	Guy du Vin - Two Buck Chuck (Site not responding. Last check: 2007-10-25)
		Two-Buck Chuck, which debuted last year, is sold exclusively by the Trader Joe's supermarket chain and comes in four...
		Two Buck Chuck and most other "branded wines" are produced in facilities that more closely resemble an oil refinery than a winery.
		Two Buck Chuck and most of those wines sitting on your grocery store shelves have as much to do with wine and wine making as processed American cheese food has to do with Parmigiano-Reggiano.
	www.guyduvin.com /chuck (686 words)

	two buck chuck wine (Site not responding. Last check: 2007-10-25)
		In case you missed it, Two-Buck Chuck is the nickname for the $1.99-a-bottle Charles F...
		The voice of 'Two Buck Chuck'Harvey Posert is unlikely spokesman for 'the dark side' Thursday, April...
		Two Buck Chuck is a table wine exclusively sold in Trader Joe's Stores.
	www.recipes-world.com /articles/20/two-buck-chuck-wine.html (784 words)

	two buck chuck (Site not responding. Last check: 2007-10-25)
		In the USA, Two buck chuck is the nickname for wine produced by the Charles ("Chuck") Shaw winery.
		These wines--currently limited to Cabernet Sauvignon, Merlot, Chardonnay, and Sauvignon Blanc varietals, all from California vinyards--are distributed exclusively by Trader Joe's grocery stores, where they sell for anywhere from $1.99 (whence the "two buck" moniker) to around $4.
		The Two Buck Chuck is an example of the recent trend of wine drinkers seeking the greatest "bang for your buck"; these wines have often been rated higher than wines costing considerably more in blind taste tests.
	www.yourencyclopedia.net /Two_buck_chuck.html (185 words)

	two buck chuck wine (Site not responding. Last check: 2007-10-25)
		Two Buck Chuck is already an urban legend, including a rumor that an airline went out of business by over-purchasing the wine...
		The general opinion seems to be that Two Buck Chuck is selling well for the simple reason that...
		Two Buck Chuck, the wine famous for its price, made a good showing at an East Coast wine competition, but another California vintage took best of category.
	www.drink-universe.com /articles/41/two-buck-chuck-wine.html (695 words)

	Re: Two Buck Chuck and the Economics of Wine.
		Two Buck Chuck and the Economics of Wine.
		Jim Blair Two Buck Chuck and the Economics of Wine.
		Re: Two Buck Chuck and the Economics of Wine.
	www.talkaboutinvestments.com /group/sci.econ/messages/178077.html (542 words)

	Column: Two Buck Chuck Franzia at it again with $10 restaurant wine
		The venerable mercenary vino merchant from Ceres, Calif., who gave the world Two Buck Chuck and created a totally new wine category, is trying to take extreme value wine pricing into restaurants.
		Two Buck Chuck alone probably represented 80 percent to 90 percent of that total, according to Jon Fredrikson of Gomberg, Fredrikson & Associates.
		Two Buck Chuck spawned dozens of extreme value imitators and the category continues to be a major factor in California wine sales.
	westernfarmpress.com /news/3-7-05-column-two-buck-chuck (614 words)

	Drinking Wine two buck chuck wine (Site not responding. Last check: 2007-10-25)
		We have investigated the Internet in search of the least expensive packages for two buck chuck wine and finalized our results on this summary site that list the websites that offer cost benefit results when shopping for two buck chuck wine.
		Coming up with the best two buck chuck wine websites can be like looking for a needle in a haystack.
		As the web expands and grows two buck chuck wine sites are improving The main benefit that Internet based two buck chuck wine retailers will have over the mall and physical store type two buck chuck wine merchant is that overall operational costs are significantly reduced.
	www.id-rather-be.com /drinking_wine/two_buck_chuck_wine.htm (229 words)

	The buzz about Two Buck Chuck, the little wine that could (kottke.org)
		The buzz about Two Buck Chuck, the little wine that could.
		Two, buck, and chuck are three words that should never be spoken together in the English language.
		Two Buck Chuck may not be as good as $10 wines out there, but I can't afford to drop $10 on a bottle of table wine.
	www.kottke.org /remainder/04/01/4964.html (610 words)

	Wine of Month
		Rumor says a million cases of ‘Two Buck Chuck’ were sold in December, that the Bronco bottling line ran three shifts on New Year’s Day.
		In January, at the impressive United Wine and Grape Symposium, ‘Two Buck Chuck’s’ owner, the Bronco Wine Co. was named as winery of the year by the well-known wine market analyst, Jon Fredrikson.
		The success of ‘Two Buck Chuck’ will help drain the overflowing tanks of the California wine glut, and it will get a great many people used to drinking more wine than they have been.
	www.weekendwinery.com /wineryinsight/Article_Mar03.htm (857 words)

	CiN Weekly - Two Buck Chuck bonanza (Site not responding. Last check: 2007-10-25)
		Two Buck Chuck is $3.39 Chuck in Ohio, but it's still a damn good bargain.
		As I was salivating over a towering display of "Chuck," Hancock explained to me that the Kenwood store (the Cincinnati area's first) carries all five varietals of the wine - from Merlot to Cabernet Sauvignon (all $3.39).
		She also added that in several taste tests, Chuck has been mistaken for pricier wines - you know, stuff that goes down like it cost $8.99 (a company-wide joke).
	www.cinweekly.com /apps/pbcs.dll/article?AID=/20050216/LIFE03/502160355/1069/archive (583 words)

	Wine for Tightwads - Cheap wine you can actually drink. By Mike Steinberger (Site not responding. Last check: 2007-10-25)
		Two-Buck Chuck, which debuted last year, is sold exclusively by the Trader Joe's supermarket chain and comes in four … well, let's just call them flavors: cabernet sauvignon, merlot, sauvignon blanc, and chardonnay.
		Two-Buck Chuck has found a loyal audience among the many Americans who drink only dirt-cheap wines (part of its appeal is surely aesthetic: It comes in a proper bottle, rather than a box or a jug, so people probably feel they are getting a more upscale product).
		Produced in the Apulia region of Italy from two grapes, negroamaro and malvasia rossa, it sports cherry and raisin flavors, a good kick of earthiness and herbacity, and a fine acidic backbone.
	slate.msn.com /id/2085758 (1021 words)

	The Two Buck Chuck effect? (Site not responding. Last check: 2007-10-25)
		Stated = another way, both Two Buck Chuck and lower prices in other wines are = symptoms of massive overplanting of wine grapes and overproduction of = wine in California.
		Stated another way, both Two Buck Chuck and lower prices in other wines are symptoms of massive overplanting of wine grapes and overproduction of wine in California.
		Specifically, I've noted two possibly related events: first, one of my "local" fine wine retailers recently announced an across-the-board 15% reduction in wine pricing, accompanied by a reduction in case discounts from 10% to 3%.
	www.thehelparchive.com /new-2232769-243.html (1708 words)

	New 'Two Buck Chuck' bucks Bronco / Winery that makes Adler Fels grabs moniker (Site not responding. Last check: 2007-10-25)
		Charles Shaw, the wine produced by Bronco Wine Co. for Trader Joe's stores, is nicknamed "Two Buck Chuck" and in a few short months it has become infamous.
		Two Buck Chuck is produced by David Coleman at his winery in Santa Rosa, where he makes Adler Fels and Leaping Lizard wines as well as private-label brands for chain stores.
		About 10,000 cases of "Two Buck Chuck" were produced and most of it will be sold in Northern California.
	www.sfgate.com /cgi-bin/article.cgi?f=/c/a/2003/04/10/WI298411.DTL (558 words)

	Bronco's 'Two-Buck Chuck' draining wine tanks
		While the court victory was a huge one, the success of "Two-Buck Chuck" has taken on a life of its own that the audacious Franzia could not have anticipated.
		And, it was rumored that "Two-Buck Chuck" was a financial bailout of a premium wine from United Airlines trying to avoid bankruptcy.
		Regardless of how you analyze the "Two-Buck Chuck" craze, it is unquestionably the biggest thing to happen in the wine industry since the California Cooler phenomenon of the 1980s.
	westernfarmpress.com /news/farming_broncos_twobuck_chuck (1687 words)

	Cole Danehower on Marketing- Two Buck Chuck
		The fear that will not be spoken out loud is that Two Buck Chuck will convince the general consumer that they can, from now on, expect to get a quality wine for $2.00.
		In fact, the real danger of Two Buck Chuck is not that people will come to expect all other wines to be priced at a similar level.
		The gauntlet thrown down to the industry by Two Buck Chuck is that they will have to start delivering more quality for less price in order to attract new consumers—and to prove to consumers that inexpensive wine doesn’t have to taste like Charles Shaw.
	www.avalonwine.com /Cole-Danehower-Marketing-5-03.htm (1205 words)

	'Two-Buck Chuck' continues to sell well (Site not responding. Last check: 2007-10-25)
		Here in the heart of the valley that produces America's most prestigious and expensive wines, a place that cultivates the tradition and mystique of its craft as carefully as its grapes, the hottest-selling wine is one defined by mass rather than class.
		Two-Buck Chuck is actually Three- and Three-plus Buck Chuck in the 11 other states in which it is sold because of additional transportation costs and taxes involved in crossing state lines.
		The Two-Buck Chuck story is one of the most remarkable retail sagas of recent years, one that combines business savvy with sheer luck, a bit of intrigue with old-fashioned, if Internet-aided, word-of-mouth.
	www.reddingemployment.com /newsarchive/20031210cu050.shtml (648 words)

	Two buck Chuck (Site not responding. Last check: 2007-10-25)
		These wines - currently limited to Cabernet Sauvignon, Merlot, Chardonnay, Sauvignon Blanc, and most recently Shiraz varietals, all from California vineyards - are distributed exclusively by Trader Joe's grocery stores, and in Calfornia sell for $1.99.
		Because of this,the Charles ("Chuck") Shaw wines are affectionaly known as Two buck Chuck.
		The Two Buck Chuck is an example of the recent trend of wine drinkers seeking the greatest "bang for your buck." These wineshave often been rated higher than wines costing considerably more in blind taste tests, but since thecomposition is constantly changing based on wine and grape sources, it is not especially consistent.
	www.therfcc.org /two-buck-chuck-74516.html (317 words)

	Boston.com / Business / Mr. 'Two Buck Chuck' strikes again
		CERES, Calif. -- First came ''Two Buck Chuck," the $1.99 bestseller that gave wine drinkers a thrifty thrill.
		Franzia prefers to put his money in his thousands of acres of vineyards and the huge, modern plant where brands such as Forest Glen and Napa Ridge are produced as well as the popular Charles Shaw wines, also known as Two Buck Chuck.
		In 2003, Bronco's revenues totaled nearly $300 million, with Two Buck Chuck accounting for about half the 10 million cases sold.
	www.boston.com /business/articles/2005/02/15/mr_two_buck_chuck_strikes_again (301 words)

	Column: 'Two-Buck Chuck' keeps going and going
		The wine tanks are being drained of surplus wine by "Two-Buck Chuck" and other "extreme value priced" wines.
		Who wouldn’t want to after reading the Gomberg Fredrikson Reports earlier this year that said an incredible 17 percent of all California wine shipments to California markets through the first five months of the year were bottles of wine selling for $2 to $3 per bottle.
		Unfortunately, the success of Two-Buck Chuck wines has been at the expense of economically struggling wine grape producers.
	www.westernfarmpress.com /news/farming_column_twobuck_chuck (602 words)

	WINE BUSINESS ONLINE - News & Information for Wine Industry Professionals
		Nonetheless, the "Two Buck Chuck" phenomenon is growing: Golden State Vintners just introduced Pacific Peak, which sells for $1.99 at Beverages and More stores in California.
		Charles Shaw wines, nicknamed "Two Buck Chuck," are sold exclusively through the Pasadena, California-based Trader Joe's chain and are produced by Bronco Wine Company.
		Whatever the other entries ultimately are, it looks like the "Two Buck Chuck" category has staying power.
	www.winebusiness.com /SalesMarketing/webarticle.cfm?AID=66965&ISSUEID=66954 (500 words)

	CBS News \| 'Two Buck Chuck' Wine Cult \| June 3, 2003 17:45:02
		And now, between toasts, "Two Buck Chuck" has become the stuff of urban legend, including the story that an airline that had gone out of business by over-purchasing the wine for its first class passengers.
		There's also the story that Charles Shaw is a bighearted billionaire who wanted to expose the proletariat to the finer things in life.
		And "Two Buck Chuck" is just his latest broadside: "We have others up our sleeve we think are even better coming out."
	www.cbsnews.com /stories/2003/06/02/eveningnews/main556620.shtml (440 words)

	two buck chuck wine (Site not responding. Last check: 2007-10-25)
		We have collected together, here, an incredible resource site devoted purely to two buck chuck wine, here you will find quality resources, articles, links, news items, and masses and masses of information all about two buck chuck wine
		At Trader Joe's in Emeryville, "Two Buck Chuck" is rolling out the door at a rate of 3,000...
		What's "Two Buck Chuck?" The affectionate nickname, "Two Buck Chuck," is inspired by...
	www.food-galaxy.com /articles/52/two-buck-chuck-wine.html (212 words)

	Two Buck Chuck : Cheap Eats (Site not responding. Last check: 2007-10-25)
		Two Buck Chuck, which actually goes under the name Charles Shaw, can be found exclusively at Trader Joe’s stores (over 150 stores exist).
		It got the name Two Buck Chuck from it’s extraordinary price of only $1.99 (in California at least).
		After all, at less than two bucks a bottle, you can buy a whole case and even give it out as gifts.
	www.bloglander.com /cheapeats/2005/01/05/two_buck_chuck (593 words)

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