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 | | Tylenol sales are up 9 percent in 2005's first nine months, after holding or declining slightly the three years before, according to Chicago market research firm Information Resources Inc. Last year, sales totaled $786.5 million, but IRI doesn't track sales to hospitals, nursing homes or Wal-Mart Stores. |
 | | Tylenol's biggest challenge, the 1982 cyanide tampering scare in Chicago that killed seven people, is considered "a case study of how to deal with a brand crisis," said Mark Bard, president of Manhattan Research. |
 | | J&J had its sales force remove 264,000 Tylenol bottles from Chicago-area stores; consumers also were urged to return any Tylenol they had for a safe bottle, and prompt alerts from J&J and the Food and Drug Administration kept the public informed, recalled Dr. Anthony Temple, head of medical affairs for McNeil Consumer in 1982. |
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