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| | USATODAY.com - Ford joins forces with Ironman for tough sell |
 | | The three-year, multimillion-dollar deal, announced Thursday, calls for all eight U.S. Ironman events to be renamed "Ford Ironman Triathlon," including the world championship in Hawaii, as well as full Ironman and Half Ironman races in Florida, New York, Wisconsin and Idaho. |
 | | This year 150,000 to 200,000 Americans will attempt a multisport event, according to the USA Triathlon, the sport's governing body. |
 | | A full Ironman triathlon includes a 2.4-mile swim, a 112-mile bike ride and a 26.2-mile marathon, and it must be completed in 17 hours or less. |
| www.usatoday.com /money/advertising/2005-05-19-ford-ironman-usat_x.htm (494 words) |
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