| |
| | Web Site Adaptation: A Cross-Cultural Comparison of U.S. and Mexican Web Sites (Site not responding. Last check: 2007-10-14) |
 | | Similarly, the uncertainty avoidance dimension is operationalized as the depiction of customer service, guided navigation, tradition theme, local terminology, free trials and downloads, customer testimonials, and toll-free numbers. |
 | | Since high uncertainty avoidance cultures are rooted in traditions and value ritual behavior (Hofstede, 1980), local metaphors, puns and idioms are widely used. |
 | | Uncertainty avoidance relates to the extent to which the people of a country can tolerate ambiguous or uncertain situations. |
| jcmc.indiana.edu /vol9/issue4/singh_baack.html (7217 words) |
|