| |
| | OnlyOnce: Book Short: Underdog Victorious |
 | | The Underdog Advantage, by David Morey and Scott Miller, was a worthwhile read, though not a great book. |
 | | It was a little shallow, and although I enjoyed its case studies (who doesn't love hearing about Ben and Jerry's, Southwest, JetBlue, Starbucks?), I didn't feel like the authors did enough to tie the details of the success of the case study companies back to the points they made in the book. |
 | | A lot of the tactics suggested are timeless and good to remember...things like never declare victory, always play offense, always respond to attacks, remember to communicate from the inside out, and remember to sell employees on a mision and purpose in order to make them your main ambassadors. |
| onlyonce.blogs.com /onlyonce/2005/11/book_short_unde.html (412 words) |
|