
	Where results make sense

Topic: Understanding Media

	TakingITGlobal - Understanding - Media
		While the different uses of media vary from region to region, the very notion of employing this mode of communication for social, political, and economic purposes has been a subject of great debate worldwide.
		The overarching role of the media is to serve as the medium through which information is delivered to the masses.
		With the increase in media integration, consolidation and powerful economic interests shaping the global media infrastructure as well as news output, the ability to preserve the “freedom of the press” is becoming less likely and more hindered.
	understanding.takingitglobal.org /media (623 words)

	Understanding Media (Site not responding. Last check: 2007-10-28)
		Each media sample is accompanied by questions which help the user deconstruct the media material or which the teacher can use to stimulate discussion among students.
		Many of the media samples in "Understanding Media" are provided as examples of the way in which the social structure shapes the images we see.
		A parent might explore "Understanding Media" for her own development as a consumer of media and as a parent of media consumers.
	interact.uoregon.edu /MEDIALIT/mlr/review/understand.html (952 words)

	Media: Introduction
		Understanding the general characteristics of growing media, as well as the specific attributes of the media you are using, will enable you to get the most out of your nursery.
		Although media oxygen levels vary from 0-21%, a concentration of at least 12% oxygen is necessary for root initiation to occur.
		Understanding the attributes of each of these media components, as well as the interactions between these components, is essential for the successful operation of a nursery.
	www.hort.cornell.edu /department/faculty/good/growon/media (245 words)

	Understanding Information Media in the Age of Neoliberalism: The Contributions of Herbert Schiller [Progressive ... (Site not responding. Last check: 2007-10-28)
		The "myth of media pluralism" perpetuates the illusion of choice and diversity in information sources, when in fact there is little variety of opinion due to the common material and ideological interests of media owners (Schiller 1973).
		This book included an analysis of the media system in Chile under the Allende Popular Unity government overthrown in September 1973 by a military coup, which, it might be noted, was motivated rather explicitly by neoliberal theories of free-market competition as formulated by economists trained at the University of Chicago.
		I think one of Schiller's most important contributions to our understanding of information media is his insistence that ownership matters - that the corporate owners of mass communications media do actually use it (both consciously and unconsciously) for their own purposes, which are domination and control.
	www.libr.org /PL/16_Hudson.html (2409 words)

	Understanding Media: Summary (Site not responding. Last check: 2007-10-28)
		Camcorders are taking the control of the mass media out of the hands of the editors and gatekeepers, and into the hands of those who understand the needs of the medium, or have their own need for a public identity.
		The media amplify certain stories that play into their "language" In addition to shorter form humor, sound bites, emotion, and surprising visuals, media-genic stories often involve scandal, celebrities, conflict, including criminally violent conflict as well as conflict between global village "tribes" such as nations or ethnic groups.
		It is useful to developing an intuitive understanding of the effects of the media environment, to become viscerally "media-wise".
	home.comcast.net /~professorkearney/McLuIntro.htm (2607 words)

	reVIEW : Kirschenbaum
		Immediacy denotes media that aspire to a condition of transparency by attempting to efface all traces of material artifice from the viewer's perception.
		Media are continually commenting on, reproducing, and replacing each other, and this process is integral to media.
		True, Bolter and Grusin's narrative of media forms is not linear (or rather, it is not chronological), but their narrative is also "documentary" only in the most casual sense and it operates at a level of detail far removed from Foucault's trademark archival research.
	www.altx.com /ebr/reviews/rev9/r9kir.htm (3258 words)

	NAi Publishers: Understanding Media Theory
		Understanding Media Theory is a clear and accessible introduction to media theory.
		It describes how media make us who we are and seeks to create distance from what we become through our ongoing interaction with media.
		This book by Arjen Mulder is about understanding the media of the last hundred thousand years and about learning to play with them instead of being played with by them.
	www.naipublishers.nl /art/mediatheory_e.html (181 words)

	Amazon.co.uk: Books: Understanding Media: The Extensions of Man (Site not responding. Last check: 2007-10-28)
		In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
		This reissue of "Understanding Media" marks the 30th anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media.
		I still can't understand it in places (this makes me study it even more to try and understand where he is coming from) but it definitely changed the way I view the media and my place within it.
	www.amazon.co.uk /exec/obidos/ASIN/0262631598 (1164 words)

	Amazon.com: Understanding Media: The Extensions of Man: Books: Marshall McLuhan,Lewis H. Lapham (Site not responding. Last check: 2007-10-28)
		He says, "My own way of approaching the media is perceptual not conceptual." What he is saying is that he uses his senses to gain understanding of the media, not theoretical concepts.
		I still can't understand it in places (this makes me study it even more to try and understand where he is coming from) but it definitely changed the way I view the media and my place within it.
		In Understanding Media - it is "fragmentation" which is the force behind all human cultural evolution from early homosapiens to today's age and it is this same "fragmentation"...
	www.amazon.com /Understanding-Media-Extensions-Marshall-McLuhan/dp/0262631598 (2183 words)

	Education World ® Schoool Issues: Wire Side Chats: Understanding the Hype: Media Literacy
		She served as a consultant for a special media literacy project sponsored by the White House Office of National Drug Control Policy (ONDCP) and trained teachers in workshops presented by The Media Literacy Project.
		Media Wizards: A Behind-the-Scenes Look at Media Manipulations, by Catherine Gourley, is published by Twenty-First Century Books, a division of The Millbrook Press, 2 Old New Milford Road, Brookfield, Connecticut, 06804.
		To expand more into the media lit area, however, the teacher can include in his or her discussion how the book is packaged -- the cover art and design, the words selected for the title, and the book jacket.
	www.educationworld.com /a_issues/chat/chat034.shtml (1577 words)

	Understanding Otitis Media -- Treatment
		Otitis media is often caused by a viral infection, in which case the only relief doctors can offer is treatment of the symptoms.
		Other research, in fact, suggests that many otitis media cases are viral in origin and therefore will not respond to antibiotics.
		If a case of otitis media develops serious complications or if fluid remains in the ear for more than three months, physicians may suggest surgery to eliminate infection or drain the middle ear.
	my.webmd.com /content/article/54/61542 (862 words)

	McLuhan: Understanding Media
		Arnold Toynbee is innocent of any understanding of media as they have shaped history, but he is full of examples that the student of media can use.
		It is not an exaggeration to say that the future of modern society and the stability of its inner life depend in large part on the maintenance of an equilibrium between the strength of the techniques of communication and the capacity of the individual's own reaction.
		The hybrid or the meeting of two media is a moment of truth and revelation from which new form is born.
	www.georgetown.edu /faculty/irvinem/theory/McLuhan-Understanding_Media-I-1-7.html (21222 words)

	Understanding Media - The MIT Press
		This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media.
		In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.
		Understanding Media is a timeless analysis of how language, speech and technology shape human behavior in the era of mass communication.
	mitpress.mit.edu /0262631598 (175 words)

	Understanding Media Watchdogs (Site not responding. Last check: 2007-10-28)
		Watchdog groups that oversee the ethical decisions and practices of journalists and media organizations are often driven by values and agendas of their own that must be evaluated in order to understand their criticisms.
		Media professionals in the United States are more likely to take criticism from a journalism review to heart than from media watchdogs with political agendas, Hoyt said, because the review offers an "outsider's" perspective from industry insiders.
		Meanwhile, the American public believes the media are not sufficiently self-critical and do not consistently demonstrate respect for the communities they claim to serve, according to studies by the American Society of Newspaper Editors.
	www.e11th-hour.org /archives/watchdogs.html (2553 words)

	Tree Media Group
		Tree Media Group and Leonardo DiCaprio have completed The 11th Hour, a feature-length documentary film on the state of the world and the state of humanity.
		Media has the power to change the world: it shares our stories, it drives culture, it shapes our lives.
		Tree Media Group is a production company with a mission to use media to support and sustain civil society while promoting peace through understanding.
	www.treemedia.com (348 words)

	Understanding the Web as Media
		No single characteristic, in and of itself, is unique to the web; but the web is the only single medium to which all six characteristics apply.
		Understanding Media: The Extensions of Man (Marshall McLuhan) [on the nature of media]
		The Language of New Media (Lev Manovich) [on new media art]
	www.lab404.com /media (1112 words)

	Amazon.ca: Books: Understanding Media: The Extensions of Man (Site not responding. Last check: 2007-10-28)
		Understanding Media is one of McLuhan's most popular books, offering some of his more pungent and provocative insights on our need to adapt from a relatively slow, fragmented mechanical age to a high-speed, highly integrated electronic one.
		McLuhan also has a flare for the catchy phrase, and in Understanding Media the reader will find his famous dictum "the medium is the message" as well as the distinction between "hot" and "cool" media discussed at length.
		This leads some reader/critics to assume that UNDERSTANDING MEDIA is simply sloppy and poorly edited but far from it: it's a powerful, almost radical way to restructure our view of American (and hence the world's) society.
	www.amazon.ca /exec/obidos/ASIN/0262631598 (1767 words)

	Media Junkies - Movies, Music, Books, Games and More (Site not responding. Last check: 2007-10-28)
		Anime series is intended as a guide for viewers of all levels to get the most out of their viewing experience.
		Beginning with the basics of deciphering the visual shorthand common in most anime sitcoms, to the more advanced topics of analyzing the influence of ancient cultural traditions on the modern media, these articles will explore some of the most commonly asked questions and misunderstood actions that are characteristic of most anime.
		I will concede that this is opinion on my part, but as a media junky, I am a little more of a purist than the average viewer.
	www.mediajunkies.com /movies/anime/understand_anime_basics030300.shtml (1277 words)

	McLuhan Program - Courses - Understanding Media and McLuhan
		This research seminar is designed to acquaint students and researchers with the life, works, and relevance of Marshall McLuhan (1911- 1980), by retracing the development of his ideas, working through certain core texts, situating his contribution within the Toronto School of Communications, and critically interrogating his influence on scholarship and popular culture.
		Post-it 7: McLuhan became a media celebrity and academic pioneer in the 1960s, yet he was not of the 1960s.
		When McLuhan turned his literary training to media study he was celebrated and vilified: explain and discuss or explore with reference to course lecture, screenings or readings.
	www.mcluhan.utoronto.ca /course_umm.htm (1246 words)

	Understanding Media (Site not responding. Last check: 2007-10-28)
		Marshall McLuhan probably would have likened the importance of digital media to the relevance of myriad forms of news media -- after all, they play as important a role (if not greater) in conveying a digital print's message as the inks or the RIP.
		Another media concern is the amount of ink that a printer spreads onto the media.
		Another potential problem, coalescence (the beading of ink droplets on the media surface), occurs because of ink oversaturation or media incompatibility, much like water droplets on a newly waxed car.
	www.signweb.com /digital/cont/understandmedia.html (1164 words)

	ENG 480, Spring 2004: Reading Understanding Media
		Part two is a series of shorter chapters which treat various media in detail, filling out the concepts illustrated in part one while introducing a many new ideas.
		Many of McLuhan’s predictions about the development of media have come true, which is astounding for a text which was “seventy-five percent new” when it was published (4).
		As you can see on the course schedule the readings assigned from Understanding Media include most of part one but are selective about part two (the application of the theory).
	www.wiu.edu /users/cbd103/s04/480/reading-mcluhan.shtml (693 words)

	Amazon.co.uk: Books: Understanding Media (Routledge Classics) (Site not responding. Last check: 2007-10-28)
		Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet.
		He believed that the message of electronic media foretold the end of humanity as it was known.
		Understanding Media: the most important book ever written on communication.
	www.amazon.co.uk /exec/obidos/ASIN/0415253977 (608 words)

	McLuhan: Understanding Media (Site not responding. Last check: 2007-10-28)
		Part of the reason McLuhan is so hard to understand is that the best examples of his ideas hadn't been invented when he wrote this book.
		But the first and last chapters of "Understanding Media" lay the groundwork for understanding the effects of the PC revolution and the rise of the Internet.
		For example, he explains that electric media is tactile in nature -- a concept that is much easier to grasp now that we take a GUI for granted.
	heim.ifi.uio.no /~gisle/overload/mcluhan/umtoc.html (585 words)

	Understanding Windows Media Center PC Hardware (Site not responding. Last check: 2007-10-28)
		The good news is that although buying a Media Center PC is time-consuming and complex, it doesn't begin to compare with buying a car in terms of expense, effort, or time spent sitting at a dealership.
		You should also consider carefully how you want your Media Center PC to fit in with (or replace) current home entertainment system components because that decision will also affect the options you may want to include or leave out of a Media Center PC.
		What's standard in a Media Center PC is a little different from what Microsoft touts in its Media Center Web page, so let's begin with a quick review of what MS requires from vendors to participate in the program.
	www.quepublishing.com /articles/article.asp?p=335377 (879 words)

	Cult of JIM: Understanding Media (Site not responding. Last check: 2007-10-28)
		The first of these, The Childermass, is concerned precisely with accelerated media change as a kind of massacre of the innocents.
		But from the point of view of the owners of the film and related media, the best seller is a form of insurance that some massive new gestalt or pattern has been isolated in the public psyche.
		By putting our physical bodies inside our extended nervous systems, by means of electric media, we set up a dynamic by which all previous technologies that are mere extensions of hands and feet and teeth and bodily heat-controls-all such extensions of our bodies, including cities-will be translated into information systems.
	cultofjim.com /scripture/understanding_media (22387 words)

	RedFusion Media Website Design and Maintenance
		RedFusion Media is the Inland Empire's leading website design, online marketing and content maintenance company serving the greater Riverside and San Bernardino areas of Southern California.
		Join millions of small advertisers who are increasing their business with fewer advertiser dollars online compared with traditional hit and miss mass advertising media.
		RedFusion Media™ is located at 104 E. State St., Redlands, CA, 92373.
	www.redfusionmedia.com (180 words)

	Understanding Media Seminar
		The purpose of this seminar is to discuss and work (perform/play) with some of the media that Marshall McLuhan talks about in his classic 1964 book, Understanding Media.
		Summary: in our opinion 'Understanding Media' is the single most important book ever written on the subject.
		Method: One chapter at a time will be selected for study, such as the chapter on 'Roads' or 'Clocks' or 'The Press.' After reading, each seminar participant will be expected to put one or more of the ideas found within the chapter into practice in his or her own way.
	www.alamut.com /misc/educ/minerva99.html (418 words)

	Marshall McLuhan: Understanding Media - The Extensions of Man (Critical Edition)
		In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.
		Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an ''understanding of how media operate'' and to provoke reflection.
		This critical edition features an appendix that makes available for the first time the core of the research project that spawned the book and individual chapter notes are supported by a glossary of terms, indices of subjects, names, and works cited.
	www.gingkopress.com /_cata/_mclu/undemed.htm (386 words)

Try your search on: Qwika (all wikis)