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| | Article: Electronic Unfair Competition and Applicable Law, vol. 7.5 |
 | | Of course, misleading advertising and unfair marketing are the most common types of 'traditional' unfair competition within the framework of electronic commerce, but the Internet also offers other possibilities that do not exist in the 'real world'; for example, spamming, domain name grabbing, the manipulating of search engines and the misleading use of hyperlinks. |
 | | For the area of electronic unfair competition, the E-commerce Directive is only relevant when the actions can be qualified as 'commercial communications', which is understood as 'any form of communication designed to promote, directly or indirectly, the goods, services or image of a company, organisation or person. |
 | | All the other types of electronic unfair competition that are outside the scope of the Directive fall under national rules of private international law, such as the market rule, which could determine another applicable law. |
| www.ejcl.org /75/art75-9.html (1993 words) |
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