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Topic: Unique selling point

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	Unique Selling Points - November 2000 - Monthly Updates Page (Site not responding. Last check: 2007-11-04)
		It is the "selling point" or "selling proposition" itself that has to be "unique"...
		Folgers used "Mountain Grown" as its USP for their coffee back before most people knew coffee was only grown in the mountains.
		The concept of a "Unique Selling Proposition" is an important one.
	www.capitalgainaccounting.com /Monthly/nov2000selling.htm (451 words)

	unique selling point - Hutchinson encyclopedia article about unique selling point
		The USP is a product characteristic that is an essential part of a product's identity and is often emphasised in the product advertising.
		Aero chocolate bars, for example, trade on their characteristic air bubbles, and Polo mints on the hole in the centre of the mint.
		This information should not be considered complete, up to date, and is not intended to be used in place of a visit, consultation, or advice of a legal, medical, or any other professional.
	encyclopedia.farlex.com /unique%20selling%20point (127 words)

	Beyond the Fringe - [Sunday Herald]
		Unique selling point: Scotland's biggest festival devoted to jazz, with an eclectic programme taking in genres as diverse as gospel, blues, post bop, contemporary crossover with links to hip hop, reggae poetry, soul, son, musette and nu jazz.
		Unique selling point: One of the most prestigious arts festivals in the world, with much cheaper seats than others of its stature, even though this year sees the first £100 ticket.
		Unique selling point: This classic hippy festival only ran for three years, but became synonymous with groovy youthful rebellion, music as popular art, and a derangement of all the senses.
	www.sundayherald.com /25266 (1843 words)

	Point and Click Services (Site not responding. Last check: 2007-11-04)
		An internet hotspot will not only provide your hotel with a unique selling point over and above your competition, research has proven that it will also attract passing trade who while using the hotspot are likely to use other hotel facilities such as the gym, bar and restaurant.
		Point and Click are happy to provide desktop PC’s in order to support a hotspot deployment under our unique single source solution provider programme.
		Clients purchase a ticket which provides them with a unique username and password, these details should then be entered at the login page in order to grant them internet access.
	www.pointandclick.co.uk /publicinternet.asp (773 words)

	Ryze business networking
		We've entered this type of agreement with three companies: one id quite successful, one is too new to judge, and the other was a failure.
		Point being, you need to quality clients just as much as a client might qualify you.
		Our USP is actually quite complex--too much to go into here.
	www.ryze.com /posttopic.php?topicid=348021&confid=1542 (323 words)

	Your Site Name - Unique Selling Point, Ideal Customer, and Consumer Thinking How to do it right Articles from A to Z (Site not responding. Last check: 2007-11-04)
		Therefore, your unique selling point, identified customer need, and ideal customer profile should be integrated with one another and marketed based on a knowledge of consumer thinking.
		This process is not engaged in when the selling situation involves complex products or services and multiple decision makers are required.
		This is where your unique selling point becomes very important.
	www.how-to-do-it-right.com /advertising/unique-selling-point--ideal-customer--and-consumer-thinking.html (1153 words)

	Creating a Unique Selling Point
		By looking at the keywords within these phrases, we can often see what your audience is actually searching for, and this may reveal a unique selling point.
		The unique selling point usually takes the form of an information resource that relates to what you are selling.
		If you do intend to sell products or services using your website, I would strongly consider allowing us, to develop you a unique selling point, in order to increase the number of potential customers visiting your website.
	www.phizzie.com /promotion/Creating-a-Unique-Selling-Point.htm (467 words)

	USP - Unique Selling Point - Was haben wir, was Andere nicht haben ?
		USP ist eine international gebräuchliche Abkürzung für Unique Selling Point/Proposition
		Der zwangsläufige "Wettlauf" um die USPs kommt in erster Linie dem Kunden zugute, da die Produkte ständig um sinnvolle Features erweitert werden.
		Der Kunde kann sich für den Anbieter entscheiden, dessen USPs ihm auf seine Bedürfnisse bezogen den bestmöglichen Nutzen versprechen.
	www.the-service-people.de /usp-home.htm (224 words)

	TopJobs - Nail that Job! (Site not responding. Last check: 2007-11-04)
		There's one crucial question every business has to ask itself: 'What's is our USP?' The initials stand for Unique Selling Point and the concept is just as relevant to looking for a new job as it is to starting a new business.
		An imaginatively-designed CV is sure to earn you points (provided it works) and, if your selling point is your creativity, it will illustrate that.
		If you've won major awards, and want to use that as a selling point, put it first and make sure that your covering letter mentions it too.
	www.topjobs.co.uk /careertips/new/jobmagjune01/nail.asp (790 words)

	Unique Selling Point (Site not responding. Last check: 2007-11-04)
		MACHINERY and SPARES USP We at Machinery and Spares Strongly believe that the two most important things in Capital Equipment are Quality and Service.
		Creating a Unique Selling Point In today's competitive market your challenge is to separate yourself from your competitors by making your product or service special.
		Unique Selling Points Most successful companies are looking for a unique product that will become the foundation of their business.
	www.your-website-success.co.uk /9/unique-selling-point.html (514 words)

	Haunted House Put Up for Sale
		Spain's most famous haunted house has gone up for sale, with potential buyers offered the chance of sharing their home with a cast of ghosts whose faces allegedly appear on floors and walls.
		The unique selling point of the whitewashed house, 5 Real Street, in the village of Bélmez de...
		The unique selling point of the whitewashed house, 5 Real Street, in the village of Bélmez de la Moraleda, in the southern province of Jaén - is its kitchen.
	www.buzzle.com /editorials/7-12-2004-56526.asp (285 words)

	How do I promote a Unique Selling Point?
		Unique Angle: My blue widgets are the same as my competitors blue widgets but the difference between us is that I sell my blue widgets exclusively to churches.
		Unique Use: My blue widgets are the same as my competitors but I noticed that some folks use them for decoration rather than target practice so I decide to tell my customers about this and offer suggestions about how they can do the same.
		Your usp is your reason for being, without it, few people would want to do businesss with you, with it the sky is the limit....
	www.webmasterworld.com /forum22/3219.htm (678 words)

	Unique Selling Point Cartoons (Site not responding. Last check: 2007-11-04)
		You are looking at the "unique selling point" cartoon page from the CartoonStock directory.
		Unique Selling Point cartoon 1 - catalog reference pth0013
		Related topics: product products, product differential, isp, usp, unique selling point, bed of nails, fakir, fakirs, nail, nials, bed, beds, futon, futons, shopping, shops, shopper, shoppers,
	www.cartoonstock.com /directory/u/unique_selling_point.asp (133 words)

	REDHOTSALES \|The Secret to Account Penetration and Development
		Your Unique Selling Point system gives your customer a new reason to talk to you on the telephone, a new reason to meet with you and most importantly, a new reason to buy from you.
		For example, suppose that the first of your five Unique Selling Points was that your company was consistently first to market with new products or services.
		You Unique Selling Point system is the best business development strategy I have ever seen since it allows you to cultivate your key accounts in a very professional and consultative manner.
	www.redhotsales.com /content.asp?ID=139 (990 words)

	Find unique selling proposition here (Site not responding. Last check: 2007-11-04)
		Hear why this author believes that having a USP is the number one concern for a business.
		No matter what you sell online, be it a product or service, it is critical to define what sets you apart from your competition, makes your product/service appealing to your target market, and what...
		Unique Selling Proposition Our unique selling proposition is the "Controlled Shot Peening" comprising controllability, repeatibility, automation and flexibility leading to cost reduction and...
	www.netincomecentral.com /b16/unique-selling-proposition.html (527 words)

	TPW Free Reprint Article from Kamau Austin: Stand Out from the Crowd and Increase Sales
		USP stands for unique selling proposition or unique selling point.
		Therefore, many times your USP will be based on your top benefits, presented in a way that is - unique and distinct from your competition.
		The full blown process of arriving at your USP is a sophisticated one, that is beyond the scope of this article.
	thephantomwriters.com /free_content/d/a/stand_out_increase_sales.shtml (951 words)

	Yell: Press Releases : Britons waste a full working week struggling to find their way (Site not responding. Last check: 2007-11-04)
		The ‘Multi Point Map’ displays the results of a search on a local map, allowing users to compare the locations of businesses on a single map for the first time.
		The maps, developed in conjunction with Multimap, Europe’s leading online mapping and location-based services provider, are designed to strengthen and visualise one of Yell.com’s unique selling points of geographic and location capabilities.
		User feedback was highly positive, with nearly a third of users claiming that a single map plotting multiple results would assist their decision-making process. As a result, the Multi Point** Maps will now feature on both Yell.com’s search and browse functions.
	www.yellgroup.com /pages/pressreleases-britonswasteafullworkingweekstrugglingtofindtheirway (676 words)

	Designing Above the Fold (Site not responding. Last check: 2007-11-04)
		This is often referred to as your Unique Selling Point or "USP".
		Spell out your USP Answer the visitor's biggest question,"what's in it for me?" Use a main headline and supplement it with a secondary headline.
		When you are working out your USP and benefits...remember the difference bewteen "benefits" and "features." If you have a product that is reliable - that is a feature.
	websitebuildingadvice.com /articles/DesigningAboveTheFold.html (660 words)

	Clearlybusiness > Define your unique selling points
		Understanding your USP not only defines your competitive advantage but also provides you with a basis for your marketing.
		Your next step is to compare yourself with the competition to ensure that your product actually has the competitive advantage you have identified as your USP and that you can beat the competition in this area.
		Your USP is what sets you apart from your competitors and your knowledge of your customers, your line of business and your market that will help you to decide upon a winning one.
	www.clearlybusiness.com /marketing_sales/pd_define_your_usp.jsp (1063 words)

	Greenstuff - Unique Selling Point (Site not responding. Last check: 2007-11-04)
		We hold a unique position within the marketplace being the only company to date to offer web-traceable organic product at a consumer level.
		However our point of difference with our competitors does not stop there, we are notably different in what we do, our methods, standards, and ongoing desire to innovate.
		Changes to our pack design have been made; we are consciously trying to stray away from the browns and hessians often found in this sectors packaging and bring organics into the 21st century, sleeves printed on a foil board with vivid colour, have given our product even more visual allure.
	www.greenstuff.org.uk /usp.htm (353 words)

	how to write sales letters - small and home-based business organization - Bizine.Com
		To sell, the sales letter must be specific, go to the right audience, appeal to the readers needs, and it must be informative.
		You are not selling your business name, or logo, you are selling benefits that the buyer will realize if he buys your product or service.
		The promise should be unique to what you are selling, and one that your competitors are currently not talking about.
	www.bizine.com /saleltr2.htm (1473 words)

	Gateway Computers finds a unique selling point to attract cus...
		Gateway Computers finds a unique selling point to attract customers: their advertisement shows a young man ecstatic after getting the latest computer in the market.
		In a hypertext project, it is the rhetorical framework that aids the communicator to translate multimedia into a tool for persuading an audience.
		For a novice communicator, it is possible that the tools may become the focal point of the presentation, as a Web page designer using an overabundance of animated graphics for the sake of visual stimulation.
	www.killer-essays.com /Technology/tvh202.shtml (542 words)

	great lakes hydro sites on the web Resources - FREE (Site not responding. Last check: 2007-11-04)
		Points: Points are one of the primary fees charged on the loan, and they represent the profit earned by the lending institution.
		One point represents one percent of the total loan amount, and points are usually tax-deductible (along with the interest paid on the loan).
		Origination Points – Origination Points are the fees charged by the lender, and represents their gross profit.
	wrist-bands-collecting.info /sites/lakes/great_lakes_hydro.html (2025 words)

	Your Unique Selling Point
		One couple trying to sell their house knew they had to do something different, something to distinguish their beautiful four-bedroom house from all the others on the market.
		Other Internet Marketers will sell you regular updates via access to their website, but you will have to be a member and pay for the service yearly (if not monthly).
		So the USP of the "Internet Success Blueprint" is that the customer receives free upgrades containing new and revised information, continually keeping the product fresh and the information relevant.
	www.richardpresents.com /Your%20Unique%20Selling%20Point.htm (612 words)

	MazeStar Network - Articles - Unique Selling Point (Site not responding. Last check: 2007-11-04)
		Worfolk Cola will have a strong placement in the market as it has a unique selling point – the cola will contain traces of addictive elements such as coffee containing caffeine and cigarettes containing nicotine.
		USP are important as they can give someone a large advantage over the competition.
		The soft drink wars are another example of this as the only time in history where Pepsi was a bigger brand than Coca-Cola was when Pepsi ran there “Pepsi Cola challenge” which emphasised the smoother taste of Pepsi.
	www.mazestar.com /articles/unique-selling-point (137 words)

	In the Pipeline: Drug Prices Archives
		But it would have made the point that Vioxx is not a defective product -- all drugs have risks that have to be weighed against their benefits -- but a seriously overprescribed one.
		But I should add the standard comparisons to other industries at this point, though, and note that car makers are not required to prove that their latest models actually work better than the older ones, or better than the competition's.
		His point can be illustrated by Abbott's price hike on Norvir, a drug that has (from their perspective) been underperforming.
	www.corante.com /pipeline/archives/cat_drug_prices.php (13739 words)

	Bachelor Degree in Hospitality Management
		finding your unique selling point, i.e., conference and meeting rooms, customer services, guest room quality, recreational facilities, etc., and then broadcasting it to your customer.
		“The hospitality, tourism and entertainment industry is about finding your unique selling point, i.e., conference and meeting rooms, customer services, guest room quality, recreational facilities, etc., and then broadcasting it to your customer.
		The new Rutgers University Bachelor in Hospitality Management curriculum’s “unique selling points” are the managerial skills achieved by the structure of the curriculum that builds on your Associates Degree and prior college course work.
	www.camden-sbc.rutgers.edu /ProspectiveStudent/Programs/bhm (500 words)

	the first women to graduate for medical school sites on the web Resources - FREE (Site not responding. Last check: 2007-11-04)
		Once the link between time mismanagement and stress is made – and it is virtually axiomatic at this point that this link exists[ii] -- a range of adverse health and nutrition consequences often result.
		The vicious cycle that ensues is harrowing and known to most people through direct experience, or via painfully seeing it manifest in the life of a family member, friend, or colleague.
		Although if the cycle ended here this would be enough to solidify this as a major problem, it continues beyond this point and becomes worse.
	wrist-bands-help.info /sites/graduate_school/the_first_women_to_graduate_for_medical_school.html (1654 words)

	Multimap.com - Press Room
		The maps, developed in conjunction with Multimap, Europe’s leading online mapping and location-based services provider, are designed to strengthen and visualise one of Yell.com’s unique selling points of g eographic and location capabilities.
		User feedback was highly positive, with nearly a third of users claiming that a single map plotting multiple results would assist their decision-making process*.
		The public site attracts over 6.3 million unique users, registers more than 90 million page impressions every month, and is one of the top 10 most visited websites in the UK.
	www.multimap.com /static/pr/pr63_yell.htm (990 words)

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