For 40 years, Univision has continued to be a pioneer in the broadcast industry, dedicated to serving Hispanic America.
Univision's blockbuster programming is specifically tailored to meet the tastes, preferences, and informational needs of the U.S. Hispanic audience, providing an unparalleled connection to favorite stars and entertainment.
Univision Info - Encyclopedia WikiWhat.com(Site not responding. Last check: 2007-10-31)
Univision is one of the largest hispanictelevision channels in the United States.
Univision headquarters are based in Los Angeles, although much of its programming is filmed in Miami.
Univision has contracts with Mexico's Televisa and Venezuela's Venevision to showcase some of their telenovelas and tv shows, and in 2001 it acquired Puerto Rico's WLII-TV (former Tele_Once) and WSTE-TV (former Super Siete, now a TeleFutura affiliate).
Univision is credited with turning what used to be three separate markets (Puerto Ricans in the eastern United States, Cuban-Americans in south Florida, and Mexican-Americans in the southwest) into what advertisers now consider a 'single, national Hispanic market'.
The majority of Univision programming is produced in Mexico, by Televisa, as it has been since the first Spanish language televisionstations were established in the United States in 1961.
Univision has been at the forefront of the creation of a national "Hispanic Market," the notion that U.S. Latinos are an attractive, commercially viable market segment, and so an audience that advertisers should attempt to reach.
Univision's extensive market and audience research persuaded Madison Avenue that these three audiences should be considered one national audience.
