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| | VW GTI Campaign |
 | | In 1984, VW introduced the GTI, giving birth to Hot Hatch culture, and along with it came a new breed of car owner: the tuner. |
 | | At VWFeatures.com we created a GTI Configurator that let visitors customize their GTI's with all the available features, after which they could take their pre-tuned whip on a virtual joyride with the beautiful German Engineer, Helga. |
 | | We also brought Helga to life by creating a Myspace page for her, featuring a profile, a soundboard, ring tones, a question and answer section, and pictures of her on vacation. |
| www.cpbgroup.com /awards/vwgtiintegrated.html (340 words) |
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