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| | www.semioticsireland.com (Site not responding. Last check: ) |
 | | Semiotics is very interested in what we adopt as moral attitudes and values, and equally interested in how we adopt and formulate our morality, or rather, our moralities, but it does not pretend to know what is right and what is wrong, and takes no sides on questions of morality. |
 | | Semiotics can be very useful, although, for some reason, some words in English that have the seed-word, sem-, as a prefix, have historically got a bad press (especially, and very ironically, often among journalists and politicians and other such people who may have to have a considered, professional opinion on anything and everything). |
 | | Semiotics illustrates how we assign meaning, and it is only to be expected that commerce, marketing and advertising will exploit this insight for its own benefit, and that it may be very adept at doing so. |
| webpages.dcu.ie /~croghanm/viol_6.htm (2181 words) |
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