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| | "Growth" Versus "Value" Investing |
 | | There has been an ongoing debate for many years as to whether higher stock market returns can be achieved by investing for "growth" or by investing for "value." Investing for "value" means purchasing stocks at relatively low prices, as indicated by low price-to-earnings, price-to-book, and price-to-sales ratios, and high dividend yields. |
 | | Common stock funds are now divided into nine groups, according to whether they invest in large capitalization, medium capitalization, or small capitalization companies, and whether their investment styles are predominantly "growth" oriented, "value" oriented, or a "blend" of the two. |
 | | On the basis of the foregoing data, it appears that "value" investors derived 11% to 24% of their rewards from dividends, and 76% to 89% from capital gains; "growth" investors, on the other hand, derived only 3% to 10% of their rewards from dividends, with 90% to 97% coming from capital appreciation. |
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