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| | Virtual Strategist |
 | | Value migration, as this process is called, arises from a company’s inability to understand that just as products experience a lifecycle extending from growth to obsolescence so, too, do business designs—i.e., the activities in which businesses engage and the relationships they cultivate in order to deliver utility to customers and earn profits. |
 | | The phenomenon of value migration is hardly new. |
 | | However, value migration can be controlled if management can distinguish its basic patterns, identify threats to the current business designs, and initiate actions that enable it to benefit from the next cycle of value growth, thus creating the next viable business design (Slywotzky). |
| www.virtualstrategist.net /Issue6/6-4-1.HTM (1001 words) |
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